Benefits of Making use of Fresh Content on Websites for Accountants
By Brian OConnell
Apr 28, 2011 - 4:12:24 PM
Are you keeping your accounting website new and exciting? Stop a minute and impartially reappraise your site. Are you constantly adding new content to your website? Are you keeping your content pertinent and current? Most website owners don't especially appreciate how significant this is to the final success of their sites. Letting your site slide into obsolescence not only makes your firm look lame, it's also a big red flag to the search engines.
Many accountants understand retail marketing better than they understand service or internet marketing, so let's look at a retail store as an example. Would you continue to go to that store if you knew there would never be anything new there? Of course not. Websites for accountants are the same. New content is what will keep visitors coming back. Without it people will quickly tire of your website.
Change is Good
Change is scary. It's human nature to resist it. There are risks involved with changing things. As the old adage goes, if it isn't broken, don't fix it.
The allure of the comfortable and familiar has led many websites for accountants down the garden path of mediocrity. On the web time passes quickly, and this mentality can leave your website neglected and covered in dust in pretty short order. This will effect everything on your site from your number of visitors, the duration of their stays, your site's ranking in the search engines, and in your bottom line.
So why does a site which hasn't been updated for a while suddenly drop off the front page of Google? You must remember that the prime function of search engines is to point the searchers to the best, most relevant sites for the terms they entered. Obviously a website that is constantly offering new content and new features is going to seem more relevant than one that hasn't added anything new in the last three years.
If you're like me and you enjoy writing you should try keeping a blog. This is a great way to keep your site content dynamic and lure visitors to the site. Even if you just do small entries commenting on recent events, it gives your visitors a reason to return to your site again later. Over time you'll even draw in readers and feedback. Reader comments are also a great potential source of dynamic content.
Post your monthly newsletter online. There are a lot of advantages to this (email is a lot cheaper than post) not the least of which is that it's a great way to keep the site fresh and exciting. You could talk about changes to your company or provide links to news stories you've read elsewhere. If you have a newsletter provided by someone else that updates on your site automatically, that's a lot of new content every month that you don't have to supply at all.
There are a number of other simple dynamic pages you can use. Calendars and tax due dates are obvious solutions. That way, your information isn't entirely static and you have a reason to go in and make the changes for your site.
You will be shocked at just how meaningfully you can improve your site performance merely by being kept contemporary with regular updates. Don't let your site just sit there getting old, keep it new and show it off!
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