Contextual Advertising - The Popular Internet Marketing Option
Author: Prime Real
Date Created: Apr 14, 2008 - 4:50:36 AM
There
are different faces of Internet Marketing. Advertisers generally use the most
relevant and beneficial advertising program to get maximum possible revenue or
traffic onto their websites. Contextual advertising is a part of affiliate
marketing programs, which is very much popular and widely used on websites
these days.
Advertisers
target their customers by providing advertisements matching with the context of
current page being viewed by them. Contextual
advertising is the term applied to advertisements appearing on websites or
other media, such as content displayed in mobile phones, where the
advertisements are selected and served by automated systems based on the
content displayed by the user.
Contextual Advertising – Inception
and Present
Google
AdSense was the first major contextual advertising program. It was one of the
most ambitious Internet Marketing projects of Google. This is an ad serving
program offered by Google. Webmasters can register for Google AdSense program
to enable text, image and, more recently, video advertisements on their sites. All
the ads being displayed are monitored by Google and generate revenue on either
a per-click or per-thousand-impressions basis. It took very less time for
Google AdSense in being popular, it has become one of the most profits
generating source for Google.
Other
popular search engines like Yahoo, and MSN also got inspiration from Google
AdSense program, and started their own Contextual Advertising program to
harvest the endless revenue possibilities. The Yahoo! Publisher Network and Microsoft
AdCenter are example of Contextual Advertising programs started by Yahoo and
MSN respectively.
Contextual
advertising has made a major impact on earnings of many websites. As the ads
are more targeted they are more likely to get clicked, thus generating revenue
for the owner of the website (and the server of the advertisement). A large
part of Google's earnings are from their share of the contextual ads served on
the millions of web pages running the AdSense program.
Working of Contextual Advertising Programs
A
contextual ad system scans the text of a Web site for keywords and returns ads
to the Web page based on what the user is viewing, either through ads placed on
the page or pop-up ads. For example, if the user is viewing a site about movies,
and the site uses contextual advertising, the user might see ads for latest
movie releases, movie reviews, or current movie ticket sellers. Contextual
advertising is also being used by search engines to display ads on their search
results pages based on what keywords/phrases the users has searched for.
Contextual advertising has gained
its composure. These advertising programs are not only being used by webmasters.
People are using them on their blogs and personal websites to earn revenue and
getting rewarded by this popular Internet Marketing option.
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