Online Printing: How to get the Pros without the Cons - Here are some things you can do in order to get the advantages of online commercial printing without dipping too much into its bad side.
Online Printing: How to get the Pros without the Cons
By Irene C. Thompson
Dec 8, 2011 - 2:57:39 AM
Online printing is perhaps one of the most convenient innovations
that have ever been developed in commercial printing, but it does not
mean that this is an entirely infallible concept. You just need one
crucial component of the arrangement to fail— commercial printing company,
customer, take your pick—and the whole process will start crumbling
around you. It is an easy thing to avoid disaster, though, and one needs
only to have the proper foresight and preparation. Thus, in order to
spread the word around, here are some things you can do in order to get
the advantages of online commercial printing without dipping too much
into its bad side.
Faster, but less certain. When
I say this, it means that online commercial printing is certainly a
faster and more convenient choice, but it is also more prone to
misunderstandings and miscommunication. Details of a certain package may
be interpreted by a new customer differently and reciprocally, an
online commercial printing company may not be able to grasp the full
request of a customer. The moral of this explanation: online printing
may be fast and convenient, but it does not give customers and
commercial printers an excuse to forgo proper follow-ups and
confirmation of details. Better this than printing out hundreds of
unusable prints.
Electronic Proofs are NOT the final product.
For all intents and purposes, electronic proofs should be able to show
you just how your commercially printed product would look like in its
final form, but less experienced and less reliable online commercial
printing companies are not always able to translate these proofs into
reality. Put your trust in a commercial printer which you are sure would
deliver exactly what it is offering, because if not, you may just be
surprised one day that something which looked so good on a computer
screen looks horrible when printed out. If you are not entirely sure,
request some actual proofs, just to be sure.
Everything needs person-to-person confirmation.
Really, the thing with commercial printing is that you are not entirely
sure that the commercial printing process is going smoothly until you
have conversed with an actual employee who is handling your print
requests. This commercial printer-commercial printing customer
interaction can never be entirely removed from the equation, even if it
is only in the form of an online customer service chat. The problem with
people is that they sometimes expect too much from an online commercial
printing company, and the result is usually disappointment and bad
experience for both parties. There are just some things that require a
personal touch.
Here’s hoping that you actually learn something
from the things listed above and that you would not be experiencing your
commercial printing horror stories anytime soon. All things said,
online commercial printing companies are still one of the most
convenient ways to get some prints, and it will only get better along
the way. Sometimes you just have to know what to do in order to get the
pros without the cons.
Visit this site to experience high quality print products to help establish your winning marketing campaign: commercial printing.
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