Effective marketing doesn’t have to cost millions. The best and most
effective marketing strategies can be done easily and cost-effectively.
If you run a small business and think you don’t stand a chance against
your established competitions, think again. Even with the simplest
marketing strategy, you can easily outplay your competitions. It’s all
in the kind of material you use. If you are able to pick the right
material for your campaign, you are sure to deliver your message
effectively.
There are actually several materials you can use to
promote your business. Some will cost you little while others will cost
you some money. If you are on limited budget, there is one material you
can use that will give you a whole year market exposure—the calendar.
Calendars are a common material found on every household. If you can get
your calendar to all your target audience, you are assured of an entire
year of marketing. The good thing with calendar printing
is that it won’t cost you a lot to produce it. Even when on a
shoestring budget, you can effectively produce high quality calendars.
You
have several choices in the layout of your calendar. You can design it
with 12 pages, 6 pages, or just one page. You can also choose between, a
wall, tent, or pocket design. You choice of layout will depend on your
need and your budget. Whichever you pick, the design will require good
planning. Here’s a quick guide to help you design your calendar
impressively:
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You need to plan your design well.
Every page of your material has to be connected with each other. You
can’t just create a random design. Every detail has to be connected. If
you can make use of a theme, that will make the design process so much
easier. It will be so much easier to ensure that there is continuity
from page to page. The theme will be one element that will hold your
design together.
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Use images of your product. If
you want a calendar that will represent your business well, you can
always consider putting images of your products on the pages. For
instance, you can showcase one product for each month. Make sure to use
high quality images so the final print out will look as effective as
possible. If you can get a professional photographer take the photo that
would be better.
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Add value. If you can include
added value on your material, it will be so much easier for you to
convince your target audience to respond right away. This added value
can be a discount, free item, reward, or incentive. You can print them
in a tear off portion so your customers can easily take them. Be sure to
include a deadline to your offerings to create a sense of urgency.
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Put your complete contact details and logo. Don’t forget to put your name, contact numbers, email, or website on your calendar templates.
This will help people contact you easily. Your logo should also be
present on the design. It will help promote your brand and make your
business easily memorable to people.
With the best
calendar, outshining your competitions will be easy for you. This will
give you a guaranteed year long visibility to your target audience.
Design your calendars well to achieve the best results.
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