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Author: wealthy
Date Created: Aug 12, 2009 - 8:42:36 AM
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Wikipedia defines affiliate marketing as the process where an affiliate associated with a particular business gets benefits from the primary company when the number of users visiting the company’s site or the company’s visibility increases as a result of the affiliate’s marketing efforts.
Initially the concept of revenue sharing was what gave birth to affiliate marketing. Companies like Amazon had a few associates who promoted Amazon on their websites,. When users accessed the Amazon website through the links on the associates’ sites, they were given a commission or the revenue was duly split among the associates. A few years down the line emerged the concept of affiliates where the associates, or affiliates being the refined term, could do direct or indirect promotion of the primary products thereby being rewarded with a portion of the profits.
Now how does one go about this? Affiliate marketing can be done by using several techniques and the key to increasing traffic to your site is to use the one that is perfect for your marketing strategy and your product. In some cases we have several websites that contain advertisements of Google and several other companies. When the user clicks that particular ad, the website that displays the ad will get a certain commission from this. Even if products are not purchased traffic to that particular site increases and this increases profits for both the primary company and the affiliate.
In other instances a particular link on a website when clicked will lead you to a specific product and when you click it, the website gets commission. Commission amounts in some cases even go up to 70% depending on the profits generated by the affiliate and the extent to which the companies’ visibility has been increased by the affiliate.
This has been found to be quite a turbulent business and many individuals working from home or planning to start a little business in the field have quit midway. The trick is to see how you can maximize visitors to your site by maximizing traffic and most importantly how best you can attract them. This depends to a large extent on your products and what your target audience is but once you do find a strong enough strategy to maintain a steady flow of customers the profits can be unlimited. Getting your hands on the primary company’s marketing tools can also help the affiliate promote the products and most companies are usually happy to oblige. All in all this is a business with tremendous potential and if tapped effectively and efficiently can unleash a new dimension to online marketing marking the next step for progress in the sector.
A plenty of affiliate program is available on the internet. Main success of the affiliate marketing lies in the selection of good affiliate program. Have a look at the affiliate program offered by Agriya.Email this article
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