Choosing Good CPA Offers
By Viggie
Jul 15, 2009 - 7:09:19 PM
For someone who is just starting out in the arena of CPA offers. It might be overwhelming trying to decide which ones are good and which ones are not worth your time. All Cost per action offers are not created equal and they can vary in many different aspects.
There are a couple of common types you are bound to find as you bounce around the different CPA networks. These are getting people to do email submits, email plus zip code submit and free trial offers.
Lets take a look at the email submit option. I know you have probably heard the saying that the money is in the list. Its the constructing the list that is always a challenge and that is why companies are willing to pay you for providing them leads that result in them capturing an email. Since this is generally relatively easy and converts high this will most likely going to be something you make money in with volume.
The zip code submit is another common type of CPA offer. Not entirely sure how the company makes money off this but I am confident they do. You just simply have to get someone to go to their landing page and enter a zip code. Its that simple. You will probably only make a dollar or two a zip code, but it will convert at a very high percentage.
The last one is where you can make some serious money. The free trial offer is where the advertiser offers a great deal usually at the price of shipping if not completely free. This benefits both parties as the customer gets a product they want cheaply and the advertiser gets a laser targeted lead.
These free trial offers are where the big commissions are made. You can find companies paying 20-80 dollars for someone signing up for their offer. They don't convert as high as the email submit or the zip code submit because normally the customer will have to give up their credit card info for the free trial which leads to lower conversions, but still much higher than an actual sales conversion.
