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Author: Viggie
Date Created: Jul 14, 2009 - 8:47:03 AM
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Cost per action marketing and affiliate marketing in general can have a very tough learning curve. However there is one method that is as close to a "copy paste" method as there is.
I know you are thinking that this sounds too good to be true, but is completely feasible with the right knowledge and in fact experienced marketers have been doing it for some time now. The technique I am talking about is "media buys"
This term, even though you may not of heard of it, is far from new. It is actually a term used more frequently offline and is used to describe buying ad space in traditional advertising places such as magazines and newspapers. The great news for you is advertising online is much cheaper than advertising offline which provides anyone with a dream an opportunity to succeed.
In todays online marketing world these media buys normally show up in the way of banner ads on different websites. Prices are going to vary depending on the placement of the banner, time of day the banner is going to show, and some other criteria. Unlike PPC these banners are normally purchase on impressions. This is measured in CPM which means cost per 1000 impressions. Either way this tends to be cheaper than typical ads especially if your banner is receiving a high volume of clicks.
Some good news for you and I is that today almost all affiliate programs these days will provide you with pre made banners and other text ads you can also use. So essentially what this means for us is all we have to do is copy and past some code into the ad sites template and press go and you have a campaign up and running.
I'm sure you saw this coming, but just like any other ad you run it is going to require close monitoring and tweaking until you have everything set up and profitable. There are also several tricks and tips about ad placement that will also make or break your campaign.
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