Does A Copy And Paste Campaign Style Exist?
By Viggie
Jul 15, 2009 - 9:59:23 PM
Ever sit back and think to yourself I wish I could just copy someones successful portfolio? I know I have and I am sure you guys have too. Everyone wants things to be easier, and what could be easier than a simple copy paste? Well PPC just can't be copy and paste; at least not with Google, and not for everyone.
If everyone went out and tried to copy a successful campaign eventually they would bid themselves to a zero profit margin. Google Adwords is the biggest game in town when it comes to PPC, but is it the best? There are many other PPC networks out there that affiliate marketers could use, but due to lack of knowledge focus their efforts on the ultra competitive Google.
One of these overlooked, but underused networks is MSN Adcenter. Since MSN is so underused compared to Google Adwords you can get a click for a fraction of the cost with MSN. Sure, MSN only has 10% or less of the market share, but on a market this size thats still hundreds of millions.
There are several advantages to advertising on MSN as well. First being you don't have to worry about suddenly needing to pay 5-10 dollars for a click or as I am sure you have heard the "Google Slap." Additionally there is no penalty for directly linking your campaign to the sales page which removes the requirement to set up a squeeze page or your own website if this is going to be a long term campaign. This may prevent you from grabbing email addresses but it will allow you to get up and running quickly.
Don't misunderstand me here though. I am not trying to say that Adwords is terrible I just want to open your eyes to other advertising avenues. Its just I wanted to point out that despite its size Google is not the only PPC network out there. Taking advantage of these other places maybe where you make a ton of money.
