Is Article Marketing In Your Internet Marketing Plan
By Ralph Morton
Dec 9, 2010 - 4:30:57 PM
Have you heard of the phrase “throw it against the wall and see what sticks”? It is amazing to me how many Internet business owners take this approach to building their online business. To develop your business to a profitable level faster you need to have an Internet marketing plan.
There are several things that should be incorporated in your plan and one of them is definitely article marketing. If you are not aware of the many benefits article marketing can bring to your business let me list a few of them for you here now.
1. Search engines cannot read a picture on a web page. However they do read words and this makes article marketing important.
When you write an article, and use it to promote your business, search engines will find it online. Therefore the more articles you write the more potential you have to be discovered by search engines.
2. Submitting articles to the top article directories is a good way to create immediate traffic. We are talking about getting in article directories such as EzineArticles.com, GoArticles, IdeaMarketers, Associated Content, and so on.
An effective strategy for article marketing and article directories is to increase the number of articles you submit. An easy way to do that is to shorten the length of the articles and concentrate on writing more of them. By taking this approach you give yourself more opportunities to be read and ultimately get more traffic.
3. Article marketing is a great way to brand yourself as an expert in the business niche you are in. This is one way to increase the quality of traffic you get and ultimately convert more of those people into customers.
This is especially true when the quality of your articles is high. You can write a very good quality article and not write a book to do it.
When you do that you focus on one specific tip and make the article more useful to the reader. When people read these kinds of articles you begin to become known as the expert on what you are writing about.
4. Uses a submission service to get your articles out into the marketplace in mass. There are many ways to go about this, but the more articles you get online the more search engines will find them. The same thing is true for potential readers.
These are several reasons why article marketing needs to be part of your Internet marketing plan. If you do not have a plan in place to build your Internet business you should start one and make article marketing a big part of it
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