Date Submitted: Nov 7, 2012 - 8:02:37 AM
Summary: Email marketing involves sending marketing messages directly to the prospective customers. Emails are sent to a targeted list of recipients for promoting or selling, products/services made by a business. It is considered as one of the fastest, easiest and most inexpensive marketing methods. Unfortunately, like any other marketing strategy, email marketing too has it's own advantages and disadvantages. Following are some of the pros and cons of email marketing for small businesses.

Date Submitted: Aug 18, 2012 - 1:57:44 AM
Summary: Content marketing seeks to market your business by creating valuable and user-friendly content for your business. It creates a win-win situation for your business and audience. It aids in providing informative, useful, valuable content to your audience, while positioning you as an expert adviser in the industry. This also is the most reliable way of marketing, as people are inclined to trust whatever is written about your business, rather than what is claimed in text ads, videos or images.

Date Submitted: Jul 24, 2012 - 8:10:30 AM
Summary: Many businesses today have started relying on content marketing to attract and engage their target audience. According to the Slide Share and Column Five media reports, businesses are spending a quarter of their budgets on content marketing. And this is because of the kind of value that content marketing adds to your business.

Date Submitted: Jan 5, 2010 - 12:30:43 AM
Summary: The competition among top three search engines is becoming tougher. Bing is giving strong competition to Google and Yahoo in terms of search share as well as advertising. According to ComScore, Bing showed more growth than Google and Yahoo in terms of percentages of search engines market shares and number of searches in November. However, Google remained at top position in terms of overall search market shares, Search ad ROI and Click-through-rates.

Date Submitted: Dec 9, 2009 - 4:41:05 AM
Summary: Online video streams are gaining popularity and have increased by 26 percent in October’09 when compared to October’08 according to Nielsen’s research report. Unique viewers increased by 14.8% when compared to the corresponding period in 2008. However, the percentage decreased by 0.5% when compared to the previous month i.e. September’09.

Date Submitted: Nov 26, 2009 - 5:22:46 AM
Summary: The number of visitors using mobile devices shot up to 56.9 million from 42.5 million with 34 percent growth rate year after year. The total number of Internet users in US was 227.7 million. Therefore, almost 25 percent of Internet users in US are accessing Internet through mobile. Men were still dominating the user market, which accounted for 53 percent of user market with 26 percent year after year growth rate.

Date Submitted: Oct 13, 2009 - 8:02:09 AM
Summary: Internet Advertising Bureau (IAB) released report on US Internet advertising revenues for the first half of 2009. According to the report, Internet advertising revenues were $10.9 billions in the first half of the year, declined by 5.3% compare to the last year during the same period. The revenues were $11.5 billions for first six months of 2008.

Date Submitted: Sep 22, 2009 - 6:38:50 AM
Summary: The increasing number of Internet users every year indicates growing awareness among the people across the world. According to Internet World Stats June-09 statistics, World population reached 6.76 billions, increasing 1.4% YOY. At the same time, worldwide Internet usage penetration reached 24.7%, which means almost a quarter of the world population is accessing Internet. As the western world is saturating, the emerging world is fast catching up with the usage numbers.

Date Submitted: Sep 2, 2009 - 4:16:44 AM
Summary: Broadband penetration in rural areas grew by 9% in Q2 YOY. According to a study done by ComScore, the rural areas had significant gains in the past two years, whereas broadband penetration is very high in the metropolitan and micropolitan areas. East Coast has a significant percent of the total high-speed broadband connections in the US.

Date Submitted: Aug 19, 2009 - 5:50:20 AM
Summary: After the launch of Bing with the positive market reaction, it is initially penetrated highly among the US searches. The growth rate of Bing throughout the June was good. As a result, it gained 0.4% share (Comparing with previous month share of Microsoft offices), according to Comscore. With that pace it was able to squeeze the growth of the Google. However, when we compare the shares of these two with June 2008, Bing lost 0.8% and Google gained 3.4%.