Beware of PPC Fraud

Beware of PPC Fraud

Author: Jessica Thomson
Date Created: Aug 22, 2008 - 8:45:35 AM

There is not a single industry void of fraud and PPC Advertising Campaign and PPC Management are not to be exempted from that. It is the temptation to earn maximum money  in the least possible time that make a person commit these sort of frauds. There are many type of frauds on the internet especially those related to Pay per click advertising .

Deceitful Buyers : Deceitful buyers can click the advertisement  and  not buy anything but at the same time can make the advertiser incur expenses which in this case is a loss.

Affiliate fraud : Affiliate fraud is most probably the largest fraud with reference to PPC management. Moreover it is very difficult to identify it. There are companies which are tagged as "domain parking". These sort of companies host thousands of fake websites. Many people are employed by these dummy sites to click on and read article but in fact these employees click on payable advertisements. When the payable advertisements are clicked upon they earn revenues. The Paid To Read (PTR) company owners are paid by the "domain parking" companies. The revenue generated is shared among  these "domain parking" companies and  large search engines. The culprits escape by deploying fake IP addresses and by erasing references that can lead to their identification.

Competitor  fraud : The  aim of the competitor in this kind of fraud is to make the advertiser incur heavy expenses to such an extent that the advertiser runs short of funds and ultimately cannot survive.                                                 

Grace period : The scammers take the disadvantage of the 5day grace time that is offered  for domain registration. The scammers after registering the sited, instantly load it with PPC advertisements and see the results. If the results are good they pay the registration fee and if not return the domain. This sort of operation is also called "tasting" or "Domain Kiting". Some of these scammers  after returning the domain, re-register it  immediately and repeatedly. Reliable sources claim that out of the approximate 5 million domains that are registered every  year, only 1 percent are registered with  a genuine purpose.

Misspelling  : Some of the scammers intentionally misspell the company's name. These fraudsters who use this trick are called Typo or Cyber Squatters.
Disguising the Intent : There are software and scripts that can disguise the IP address and program the clicks in such a way that the intention is disguised. There are many Web server scripts and Automated clickbot software that can serve this purpose and easily available in the market.

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