Line call upon digital creatives to challenge their creative visions as part of The Edinburgh International Science Festival - Digital agency Line will present 'Under The Hood', an event which is part of the Edinburgh International Science Festival, and provides an opportunity for digital creatives to demonstrate the relationship between abstract concepts like data and real world creativity.
Line call upon digital creatives to challenge their creative visions as part of The Edinburgh International Science Festival
By Revolver PR
Apr 1, 2011 - 7:29:25 AM
Digital agency Line is to present 'Under The Hood', an event designed to provide an opportunity for digital creatives to demonstrate
the symbiotic relationship between abstract concepts like data, art and real world commercial design.
As part of their sponsorship of the festival, Line will produce a data visualisation event on April 16 2011 at Inspace. Open to the public during the Edinburgh International Science Festival,
the event invites individuals and groups to showcase how data can be
visualised in different ways by creatives, with the raw data set
provided by the Festivals Innovation Lab using the theme ‘
Edinburgh as a Festival City’.
"At
first glance they may seem to exist at opposite ends of the spectrum,
but in the digital age design and data often represent two sides of the
same coin. We're delighted to have the Science Festival as a platform
for an event that will thoroughly explore that concept, and we are very
much looking forward to the ideas and inspiration we expect to see flow
out of the creative and technical communities as they let talent off the
leash," said Ross Laurie, Managing Director at Line Digital.
"Visitors
will be able to see how a motivated team can turn apparently lifeless
data into something visually inspiring, easily comprehended and yet
instantly accesible. Not only will they be able to see the finished
creation, but anyone dropping in will be able to chat with the creative
crew as the concept develops."
Under The Hood's aim is to allow a team of designers,
programmers, musicians and illustrators interpret a set of data in
their own way, from a technical, visual and audio point of view.
Visitors will be free to ask questions or discuss issues with the team throughout the course of the day-long event.
The
event itself will be a single day on Saturday April 16 2011, from
12pm-6pm, where participants will produce their realisation from the
data provided. With the data provided beforehand, participants will be
able to prepare for the day itself and each output will be projected for
the public to view.
For all those interested in
participating in the event as a contributor of content, creativity or as
an audience member, please visit: http://www.line.uk.com/underthehood/
or contact Alice Will, Account Planner & Manager, Line (0131 524
3260).
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