Why Explainer Videos Can Increase Conversion Rate? - When it comes to internet marketing, a wide range of tools are used for increasing conversion rates and the best marketers know the importance of a wonderful website to give the visitors, the first impression about their blog or business.
Why Explainer Videos Can Increase Conversion Rate?
May 8, 2014 - 4:30:16 AM
When it comes to internet marketing, a wide range of tools are used for increasing conversion rates and the best marketers know the importance of a wonderful website to give the visitors, the first impression about their blog or business. They will also be aware of the importance of headline and copy writing for sharing a compelling and clear message to the visitors. In addition, they also know the importance of testimonials in boosting the credibility of their business. All these things can work for effectively increasing the conversion rates and for increasing the sales, thereby the resulting turnover too. But, are these the only tools available for increasing the conversion rates, or is there even more powerful option to consider?
Yes, there is a secret conversion weapon called as explainer videos. These are short videos that can tell the story about any company. Regardless of whether they use digital drawings, hand drawn images of claymotion, they provide the great opportunity for businesses to clearly convey the value proposition about their company. A record shows that when a company adds an animated video explainer detailing about their products and services, the conversion rate to the website can be increased by about 20%. Now, you might get a doubt as to why this tool is this much effective? Let us find the reasons for the same:
The explainer videos are not only tools that can help people to know about your company, but they are effective tools in keeping the attention of the visitors to your portal intact. When the best script is chosen, you can ensure attention of your visitors for every 8 seconds. A report says that an average explainer video is watched in an average for about 2.7 minutes. Here are the details about the benefits you can get from a good animated video explainer for your business website:
Visual and verbal learning: From a recent study conducted among 221 Undergraduate students, it was found that 105 were visual learners and about 105 were bimodal, while 11 were verbal. Also, records show that people are able to retain more than 50% of information when they get the same in the form of verbal and visual signs. This is the reason behind the popularity of explainer motion pictures.
Other benefits like clear presentation of the intended information and greater shareability can be enjoyed with these videos. But, ensure that it is created with the help of a professional studio.
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