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Convert Visitors to Customers with Live Support Chat

In today’s world of ecommerce it is becoming harder and harder to stand out from the crowd as competition in every market grows daily. However, adding a simple feature such as live support chat is one easy way to make sure that your traffic turns into viable sales instead of just a browsing ratio.

Author: Alan Jones
Date: Jan 29, 2010 - 5:34:56 PM

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In today’s world of ecommerce it is becoming harder and harder to stand out from the crowd as competition in every market grows daily. However, adding a simple feature such as live support chat is one easy way to make sure that your traffic turns into viable sales instead of just a browsing ratio.

In the online shopping marketplace it is very easy to hold on to a potential client, as all it takes is a press of a button for a customer to speak live to someone direct from your website. Most sales are lost because a customer runs into a problem while filling out an order form, or has an unanswered question about a product they wish to buy.

You can confront these problems by allowing your visitors to instantly access support via a live support chat option. In the same way that a customer would approach a clerk to ask a question about a product in a store, you will be able to provide instant tailored attention to their questions, demands, and concerns, making them feel much more confident about completing a purchase at your website. A typical live support chat allows the operator of the website to interact with customers as they browse a website.  

Traditionally speaking, there is usually a 24 hour turnaround for most email responses to a query given the fact that a customer does not check their email 24/7. In an entire day a lot can change that factor into a consumer’s decision to make a purchase from your website. However, by enabling live support chat you can address concerns in a second, which makes it easy to finish a sale before a visitor has second thoughts.

Additionally, live support chat can also be enabled by an operator so that you can reach out and aid your visitors in completing a purchase in the same manner a clerk may approach a browsing customer to see if they need help in the real world. Since most live support chat functions allow you to monitor your visitors browsing path on your website you can choose when the best time to approach them is.

Once you have a customer’s attention the chances that you will make sales increase by tenfold as you get the unique opportunity to actually sell the product instead of hoping that your content alone will peak their interest.

A live support chat feature will also bolster consumers’ interest and confidence in your website as they have the increased security of knowing that they are talking to a real person. In a recent poll by Anderson Consulting 62% of all consumers stated they would purchase more products online if customer support was provided.

Take note of this fact and use it to your advantage because 62% is a weighty figure that could easily double if not triple your sales. Additionally, with the large influx of sales the cost of the feature will easily pay for itself, making cost and budgeting a non-issue.

Typically a live support chat agent can be installed in under 20 minutes making it a feature you can add on at any time. Often it also comes with the ability for you to make personal phone calls to customers if they choose to leave their number, the ability for internal office chat, language translation if your browsers are from another country, and prospective tracking, which helps your customer service team follow up with every sale. With these benefits it is hard to consider not taking advantage of the benefits of a live support chat feature.

Get a Live Support Chat for your online store today - provide Live Support to your customers! Visit http://websitechat.net now and try it free for 30 days!

View all articles by Alan Jones

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