Video Marketing an Effective Tool for Business Promotion - Marketing strategy varies from business; a strategy for a particular business may not work for a different business. These days video marketing is considered as an effective tool for promoting business online. Websites like Youtube, Metacafe, Dailymotion etc are the main source for promoting videos online.
Video Marketing an Effective Tool for Business Promotion
By Punit Thakkar
Jul 3, 2010 - 6:57:08 AM
Marketing is not at all a bookish topic. Though it
will definitely mean finding and converting the prospective into regular
customers, but the way to do is widely different from product to product and
from person to person. It is an established fact that no two individuals are
same, implies that no two individuals would like the same type of marketing
strategy. What works for one, may not work for the other!
Many segments of the potential customers are
interested in knowing the products in a video format. This sort of demand has
arisen from past many years and thus came into existence, Video Marketing, i.e.
using video to market the products and services.
Video Marketing is such a
marketing tool that has information about any specific product or service on
the move. Today in the fast moving world, stable advertising/marketing copy
remains dull and is ineffective in stimulating the needs of the prospective.
But with the advent of video marketing and within their intelligent tactics,
the business/marketing individual can effectively get his/her work done. There
are a number of videos that has done wonders for their product or services.
There have been various incidents where the products and services have been in
talking due to its videos.
Here it is very essential to clear the distinction
between the television advertisement and video marketing. The television
advertisement is made for the TV audience and the video marketing is prepared
for the internet audience. A company’s plans and policies, budget allocations,
etc. will be very different for TV and internet and so a strong concise
regarding its difference has to be made. As these days the TV ads are soon on
the internet, it may be confusing in-between TV ads and video marketing and
thus a clarification has to be made.
After knowing the concept, as of this point, we
should now know about few of its advantages:
v
The cost of video marketing is of one
time and thus its benefits can be reaped for as much times as the need be.
v
The cost of digital camcorders has
lessened to a huge extent that, owning one of them may even be possible.
v
Video distribution via free and huge
sites like YouTube, Google videos, yahoo videos, etc has been like a boon.
v
These sites generate huge and much
needed traffic and may also cater their marketing to non-prospective customers
too.
v
Video production and video editing has
been very easy since software for these are freely available and very user
friendly.
There are numerous researches being conducted which
prove that millions of people spend some hours a day on YouTube and such video
portals. So even if we don’t completely believe, it still has a potential to
prove itself right.
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