A guide to corporate philanthropy and charitable giving - This article explains all about corporate philanthropy and how it can benefit both businesses and the charity. It also provides information about how people can take part in charitable giving.
A guide to corporate philanthropy and charitable giving
By Jake Edmund
Oct 31, 2011 - 7:09:06 AM
Corporate philanthropy is
where businesses give a percent of their profits or donate some of
their products to a charitable organisation. These charities heavily
rely on donations such as these in order to stay afloat and support
their chosen cause. It can be a quicker and bigger way of raising
money for those in need, as individual donations from consumers can
take a while to add up.
Because the businesses are likely to promote
where some of their profits will be donated to, it also helps to
boost awareness of the cause amongst the public, creating a domino
effect and encouraging individuals to also support the charity and
give money as well. It can have a huge benefit on the businesses,
because more people are likely to buy their products or use their
services over some of their competitors, as they are giving back to
the community and those in need. They will be seen as credible and
thoughtful by the consumers, so their profits should hopefully boost.
can take part in
charitable giving .
There are a number of different ways to raise money for a non profit
organisation. Donations to charities can be given on the street via
collection pots, which are sometimes also displayed at the tills in
shops, offices or public places. You can also give money online via
PayPal, credit card or direct debit. This can be an ongoing thing or
a one off, depending on what you prefer and how much you can afford.
Donít forget to include the Gift Aid if you are a UK taxpayer as
this will add on some extra money for the charity.
runs and other activities are also a great way to raise money,
especially if you canít afford to donate it yourself, but would
still like to give your time and hard work. A sponsored silence or a
non uniform day in schools is also a good way for children to
fundraise. Many schools set up fetes and fun days, such as sports
days or book sales, where they may donate all or some of the profits
to a charitable organisation.
people like to organise an event, such as a fashion show or concert,
in order to raise money. You can do this by getting bands to play for
free and hiring a venue for cheap and donating all the ticket sales
to the charity. This will encourage other people to get involved in
helping out and also create awareness about the cause. It could even
get press attention, so this is an even better way of getting it into
the newspapers and reaching even more people. There are many
different ways to raise money, and getting as many people involved as
you can, can really help.
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