Scrabble Hasbro Are Selling Like Crazy. Hasbro Celebrates 87 Years of Business - Scrabble Hasbro is a big part of the many people’s board game traditions. Sales are setting the market on fire. Hasbro, the maker of the classic, is celebrating its 87th year of business.
Scrabble Hasbro Are Selling Like Crazy. Hasbro Celebrates 87 Years of Business
By Chris Wechner
Sep 24, 2010 - 9:55:06 AM
Scrabble Hasbro
is a big part of the many people’s board game traditions. Sales are
setting the market on fire. Hasbro, the maker of the classic, is
celebrating its 87th year of business.
Scrabble
Hasbro is selling like crazy as it celebrates 87 years of business.
In
1923 Henry and Helal Hassenfeld founded Hassenfeld Brothers, a textile remnant
company in Hasbrouck Heights, New Jersey.
Over
the next two decades, the company expanded to produce pencil cases and school
supplies.
In
the 1940s, Hassenfeld Brothers produced doctor and nurse kits, its first toys.
Hassenfeld Brothers' first toy hit was Mr. Potato Head, which the company
purchased from inventor George Lerner in 1952. The toy was a smash success.
In
1964, Hassenfeld Brothers produced the G.I. Joe toy, which they termed an
"action figure" in order to market the toy to boys who wouldn't want
to play with "dolls". The company shortened its name to Hasbro
Industries in 1968.
In
1983, Hasbro produced another successful toy franchise, My Little Pony. The
company acquired the Milton Bradley Company in 1984, bringing The Game of Life,
Candy Land, Twister, Chutes and Ladders and Yahtzee into the Hasbro fold, and
found continued success in 1984 with the release of the first Transformers
toys.
In
2008, Hasbro acquired game maker Cranium, Inc. for $77.5 million.
Hasbro
has several brands of toys and games aimed at different demographics. Some of its
better-known toy lines are Cabbage Patch Kids, Easy-Bake Oven, G.I. Joe,
Lincoln Logs, Lite-Brite, Mr. Potato Head, My Little Pony, NERF, Play-Doh,
Pokémon, Transformers, Battleship, Candy Land, Cranium, Clue, Dungeons &
Dragons, Monopoly, Ouija, Pictionary, Risk, Scrabble, and Trivial Pursuit.
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