With today's information super-highway, most people are protecting themselves against outbound marketing sources using technology. This results in inbound marketing methods becoming more compelling since you can attract more home business leads, by reaching a greater target audience, at far reduced prices.

Many websites today are simply billboards in the desert - they look appealing, but have no real purpose in serving the visitor. What's the purpose of an attractive website if it is not driving adequate traffic to build your MLM lead list?

Many business owners choose to spruce up their websites for the wrong reasons e.g. want to make it look more trendy or bored of the old look. But the right reasons for a redesign are to increase your exposure so you get found by additional prospects and to translate these MLM business leads into business partners. Thus, your business website's only purpose is to build your MLM lead list.

3 Main Tips To A Winning Website Redesign That Will Increase Your MLM Lead List

1. Get Seen By Prospects

Use inbound marketing to get found by creating valuable content, optimizing your site for search engines and promoting your content by using social media sites.

Content attracts visitors. Search engines love updated content and so do visitors, driving more home business leads and growing your MLM lead list. You can generate fresh content in the form of presentations, paid advertising, ebooks, paid advertising and blog posts.

2. Convert Your MLM Business Lead

Since the objective of your website is home business lead generation, the plan is to convert your visitors into MLM business leads. Make certain your landing page is particular to your target market. Have a compelling call to action to encourage your visitors to leave their details, and so build your MLM lead list. The best way to do this is to give something of significance to your prospects for free. Everyone loves something for free, right?

3. Analyze Your Redesign Results

Your website redesign must produce a measurable return on investment (ROI). Make sure you understand your current website performance stats so you know what your minimum benchmark measurements are for the redesign.

Set your home business lead generation goals prior to a redesign and measure the outcome of your redesign versus prior performances.

Tips For A Successful Website Redesign Plan

1. Take stock of your website assets e.g. keyword rankings, inbound links, content, ebooks, conversions. Protect those assets that are working. HubSpot has free trial services to help you with this.

2. Spend your capital on creating beneficial content, instead of designing a striking website. Whilst a good looking website is important, good content trumps a beautiful design.

3. Test various approaches to observe what works e.g. position of opt-in box, background colors, landing pages etc. Keep these experiments simple and easy to measure. Don't try to measure everything on your website. Choose 3 to 5 main business metrics and focus on testing these. Usually for a home business lead generation website these metrics are traffic, leads and sign-ups.

Always keep in mind that the main objective of your website is a home business lead generation tool that's central focus is to build your MLM lead list with quality MLM business leads. When redesigning or even initially designing your website, appeal to the requirements of your target market, not your own.                                                                                                                                                         To take advantage of the leading self-branded marketing system used by many top producers to market their business opportunity using compelling websites, visit http://CarlaBaldock.com/MLM-Marketing-System.

Carla Baldock focuses on fast-tracking the success of home business entrepreneurs through an effective zero-cost marketing strategy that rapidly builds quality home'>home business leads on semi-autopilot. http://Squidoo.com/HomeBusinessLeadSystem