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Article Marketing For MLM - Does It Still Work And What Is The Proper Way?

Does article marketing for MLM work? It sure does and is one of the best ways to generate leads for your business that will cost you our favorite 4 letter word, f-r-e-e!

Author: Eric Ros
Date: Jan 24, 2010 - 6:30:34 PM

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Does article marketing for MLM work?  It sure does and is one of the best ways to generate leads for your business that will cost you our favorite 4 letter word, f-r-e-e!

Article marketing, and sometimes called "bum marketing" because even a bum with no money could use this strategy to generate traffic and maybe even sales, is one of those consistent methods that have been generating free traffic for years and years.

The key to article marketing is not what some people claim, which is to blast your article to thousands of sites. The reason for this is because of the "duplicate content" penalty which will basically discount most of the pages your article is on because there are so many other websites with the same content.  Distribution to thousands of article directories is usually recommended by people who are selling software or services.

We are looking to get free traffic from the article directories so this means that we should be targeting the directories with the highest amount of traffic.  This narrows it down to approximately 10 sites. All the other directories combined probably do not receive 1% of the traffic the others get so it is fairly safe to reduce them.

At the time of writing this article, the top article directories to submit are:

EzineArticles.com

ArticleCity.com

ArticleDashboard.com

GoArticles.com

ArticlesBase.com

ArticleAlley.com

AmaZines.com

IdeaMarketers.com

ArticleCube.com

ArticleFeeder.com

These directories have a great deal of traffic from people doing research and from organic search engine traffic. They have a very high authority and receive extremely good search engine rankings for even some highly competitive keywords. You can use this to your benefit by writing 400 word articles strongly focused around a particular keyword.

Optimizing your article means you should be putting the target keyword in the title and making sure it is also included in your resource box (bio box).  There was a time when sprinkling your keyword throughout your article was the way to go.  Latent Semantic Indexing, other known as "LSI", is what will have your article ranked appropriately. Too many repetitions of the keyword could lead to your article being rejected.

At the bottom of your article, you can include a little resource box which acts as the entrance way to your website.   This is aimed at getting you free traffic. The other big advantage is that it has SEO benefits as well so you are killing two birds with one stone.

If you are using article marketing to generate free traffic then your resource box is incredibly important and you should make certain that there is a very strong call to action in there (that means you make people want to click it). Simply typing "This article was written by John Doe who is a network marketing expert" is not going to attract many visitors to click on your link.  It is good for SEO but not for driving free traffic.  A more suitable sentence would be "Not receiving laser targeting leads to your website everyday?  Stop leaving money on the table and head over now to OnlineMLMLeadFormula.com to learn how to drive massive traffic to your website on auto-pilot!"  That link is more likely to get clicked.

Article marketing for MLM is tried and tested and works as well today as it did 10 years ago.  It should definitely be a part of your free traffic campaign.

View all articles by Eric Ros

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