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Make Sure You Adhere to These Ethical Social Media (SMO) Guidelines in Dubai

Each social media platform has its own rules and regulations but the social media (SMO) guidelines listed below are a standard list that applies to all social media services interactions in Dubai.

Author: WSI
Date: Jan 27, 2010 - 7:58:52 AM

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Each social media platform has its own rules and regulations but the social media (SMO) guidelines listed below are a standard list that applies to all social media services interactions in Dubai.

 

1. Be transparent. Your honesty—or dishonesty—will be quickly noticed in the social media environment. If you are conversing about your projects and services, use your real name, identify who you are and be clear about your role. If you have a vested interest in something you are discussing, then be the first to point it out.

 

2. Be judicious. Make sure your efforts to be transparent do not violate any privacy and communication guidelines. Ask permission to publish or report on conversations that are meant to be private or internal. If you want to write about the competition, make sure you know what you are talking about and that you have the appropriate permission. Also be smart about protecting yourself, your privacy, and proprietary and confidential information. What you publish is widely accessible and will be around for a long time, so consider the content carefully.

 

3. Write what you know. Make sure you write and post about your areas of expertise, especially as related to your products & services. If you are writing about a topic that you are not an expert on the topic, you should make this clear to your readers. And write in the first person. If you publish to a website use a disclaimer something the like of this: "The postings on this site are my own and dont necessarily represent the company positions, strategies, or opinions". Also, do respect brand, trademark, copyright, fair use, trade secrets, confidentiality, and financial disclosure laws. Remember, in the end you are personally responsible for your content.

 

4. Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself you are creating perceptions about your expertise. Be sure that all content associated with you is consistent with your work and with the company values and professional standards.

 

5. Its a conversation. Talk to your readers like you would talk to real people in professional situations. In other words, avoid overly pedantic or "composed" language. Dont be afraid to bring in your own personality and say whats on your mind. Consider content that's open-ended and invites response. Encourage comments.

 

6. Are you adding value? There are millions of words out there. The best way to get yours read is to write things that people will value. Social communication should help our customers, partners, and co-workers. It should be thought-provoking and build a sense of community. If it helps people improve knowledge or skills, build their businesses, do their jobs, solve problems,—then it is adding value.

 

7. Your Responsibility: What you write is ultimately your responsibility. Participation in social networks should be treated seriously and with respect for your brand. Please also follow the terms and conditions for any of the social portal sites.

 

8. Create some excitement. As a business and as a corporate citizen do share with the world the exciting things you are doing—and open up the channels to learn from others.

 

9. Be a Leader. There can be a fine line between healthy debate and inappropriate reaction. Do not disparage the competitors, and understand that in the event you receive criticism of complaint know that you do not need to respond to every single one. Try to frame what you write to invite differing points of view without inflaming others. Once the words are out there, you cant really get them back. And once an inflammatory discussion gets going, its hard to stop.

 

10. Did you screw up? If you make a mistake, admit it. Be upfront and be quick with your correction. If you are posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so.

 

11. If it gives you pause, pause. If you are about to publish something that makes you even the slightest bit uncomfortable, do not shrug it off and hit 'send.' Take a minute to review these guidelines and try to figure out what's bothering you, then fix it. If you are still unsure, you might want to discuss it with your team. Ultimately, what you publish is yours—as is the responsibility. So be sure.

SMO Services Dubai & Social Media Optimization Dubai

View all articles by WSI

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