organizations have a very important role to play towards ensuring environmental
sustainability. They need to come up with a business model that will not only
be beneficial for the business but also contribute to safety of the
environment. According to experts, environmental sustainability can be
considered a strong basis to ensure sustainable development and the emphasis
should be on environmental and social welfare along with economic growth. There
is no doubt that sustained growth of an economy is not possible without
considering the environmental aspect. Therefore, governments as well as
companies across the world need to consider this aspect for better results.
In the last
few years, one of the key policy issues that have gained tremendous importance
is the environment. Thanks to the increased concern over environmental issues,
stringent pollution targets are being set by governments across the world. Due
to this, companies providing environmental solutions are also enjoying
innovative market opportunities.
In order to
ensure environmental sustainability, balance is required between ecological
system protection, economic development and maintenance of cultural and social
wellbeing of communities. Business organizations can benefit from environmental
sustainability to a great extent. It will not only reduce harmful impacts on
air, water and land but also help them comply with statutory obligations. Developed
as well as underdeveloped countries are addressing future environmental
concerns and climate change and due to this it has become important for
companies to incorporate this concept in sustainability policies. For instance
companies such as PepsiCo Inc have been following a global strategy on environmental
sustainability. The company has reduced the use of water and energy in order to
reduce greenhouse gas emission and bring down the cost of waste and packaging.
need for small as well as large companies across the world is to strike a
balance between sustainablebusiness activities and natural
systems. Today, only when a company’s business activities cause no damage to
the environment, it will be considered
business. Natural resources should be used in a balanced manner so that the
demands of future generation are also met.
Kevin Long is
the founder of Global Deaf Connection and the co-founder of Justmeans, a social utility site that
helps companies to attract and ignite advocates of better business and good
work related to environmental sustainability, sustainable development,
sustainable business and sustainable development trend. Kevin has done
significant business development work for both for-profit and non-profit
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