Times Private Treaties seeks to expand Indian advertising market
By brandbazar
Sep 26, 2009 - 2:27:43 AM
Times Private Treaties, with its
innovative model, aims to expand advertising market for BCCL by wooing first
time advertisers. The company feels that the Indian market is largely commodity
driven instead of brand driven as currently it is estimated that only 15,000
brands in
India are actively
advertised compared to 10 lacs in the
US. This presents a huge
opportunity for tapping first time advertisers.
Times Private Treaties offers
brand building and advertising opportunities to media shy entreprenuerial
companies in its media vehicles in return for equity in those companies. This
allows the companies to advertise without blocking cash flow which can be
instead utilized for their growth and expansion plans.
Explaining about the business
model, Sivakumar Sundaram, CEO-Designate, Times Private Treaties, says that
there are three engagement levels, first is consulting, second is selling BCCL
media properties and third is investing in clients. This includes unlocking
brand value of the client, strategising and buying. The key objective is to
provide brand building opportunities for little known entrepreneurial companies
to help them build brands by becoming a part of mainstream advertising.
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