How to build an effective email list for your marketing campaigns - E-mail marketing is a primary internet marketing method which has been in use since the 1990ís. Unlike other direct marketing campaigns like print, direct mail etc. Email has many advantages. Here letís talk about how to build an email list effectively so as to get maximum out of your campaign.
How to build an effective email list for your marketing campaigns
By jason john
Oct 11, 2011 - 6:28:44 AM
E-mail marketing is a primary internet marketing method which has been in use since the 1990ís. Unlike other direct marketing campaigns like print, direct mail etc. Email has many advantages. Some key advantages are low cost, easy implementation, ease of planning and execution, immediate response etc. Here letís talk about how to build an email list effectively so as to get maximum out of your campaign.
There are many methods a marketer can try out to build his list; here are a few select ones.
Your immediate contacts
Every campaign should have a goal. Ideally you have to build your email list according to your goal. But just to start you can use emailís of your immediate contacts like friends and family, other professional friends, colleagues etc.
Buy Email lists from a list broker
This is the next best option to grow your email list from the commencing point. What you need to get is interested people and their email addresses. There are many email list brokers available across the world. You can find them from search engines like Google and Bing with a simple query ďemail list brokersĒ.
Website with a blog
A blog is the best tool I know of to build a natural audience surrounding your market. Blogís attract traffic from a wide variety of sources like search engines, related websites, direct traffic, referrals, image referrals etc. All you need to do is to populate your blog with great and useful content relevant to your industry.
Any business that has dabbled in email marketing knows that having a high open rate and conversion rate is a must. The higher your open rate is, the better chance your business has of converting potential customers to buying customers, but how do you get people to click and read your businesses promotional message?
Having a short and interesting subject line for your email marketing promotional material is a must. Potential customers will decide within one second if your promotional email marketing material is worth opening or sending to the dreading spam can. Having a quick and to the point subject line will draw many customers to open your message. Your business may want to test several subject line texts before your initial email marketing campaign.
Also, focusing on one major selling point of your businesses product or service will allow you to have a higher open and conversion rate. Potential customers can be overwhelmed by a great deal of information, so sticking to the major, important points of your email marketing promotional messages will allow your audience to easier follow and understand your message.
Finally, you donít want to send too much email marketing promotional materials. It is great to stay in touch with your potential customer base, but too much contact can be not only overwhelming, but annoying. Find a happy medium for email marketing frequency that not only meets your businesses marketing needs, but your customerís needs as well.
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