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6 Do’s And Don’ts Of Mobile App Marketing - The market for mobile applications is growing in competitiveness as more and more apps are being introduced each day. Even though, many such programs are created, only a business that creates original, useful and fresh products can succeed in this world of fierce competition.



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6 Do’s And Don’ts Of Mobile App Marketing


By rossiefredeck
Apr 8, 2014 - 4:59:18 AM

The market for mobile applications is growing in competitiveness as more and more apps are being introduced each day. Even though, many such programs are created, only a business that creates original, useful and fresh products can succeed in this world of fierce competition.

Original idea: The first and foremost thing you should remember in the process of creating a software is that it should be original. For instance, when we take the case of the mobile gaming software, Angry Birds, most of us are aware of its popularity and this is because of the fact that it was fresh and it still continues to be the best past time for many people. The originality of the idea in the creation of such a product made it a mobile sensation. But, now when you wish to create a similar type of product with other animals and birds, you cannot guarantee its success.

Optimized: Another tip for ensuring its success is the app store optimization. This means that it should be optimized for the app store. It should have an attention-grabbing description and you should be careful about the selection of the suitable keywords in the description of what it does. An attentive description can act as a launch pad for ensuring the success.

The market for mobile applications is growing in competitiveness as more and more apps are being introduced each day. Even though, many such programs are created, only a business that creates original, useful and fresh products can succeed in this world of fierce competition.

Marketing: Nowadays, with the highly competitive, mobile app marketing becomes highly essential. Particularly, when you are planning to create or created one for the iPhone platform, which is going to the posted in the competitive Apple store, iPhone app marketing should be carefully done and there are promotional agencies, who can rightly take care of the advertisement task. Here are the six recommendations given by these agencies with respect to the do’s and Don’ts in this respect:

Do’s and Don’ts in marketing:
1.Add novelty to your product and remember that rip-offs do not work often
2.App store optimization is important and mere submission does not guarantee visibility
3.Set a stage for the success of your product. This means that without suitable mobile app marketing techniques, the chances of succeeding will be less
4.Targeting the right users is important. When the product is taken to the wrong users, it might not help
5.It is essential that your product should be rightly priced. When it is overpriced or underpriced, it will affect downloads and revenue respectively.

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