So make sure you incorporate these design elements into your Labor Day brochures.

Colors

Labor Day has a unique color scheme that many people forget. For example, most unions – a key reason that we celebrate Labor Day – incorporate dark gray and dark blue into their color schemes. Incorporate into your printing process the reds, oranges, and softer blues that also connect with the autumn tones that Labor Day is usually associated with.

Patriotic

Of course, Labor Day is also an American holiday, so incorporate patriotic themes and colors into your brochure printing campaign. You cannot go wrong with red, white, and blue background colors and other patriotic elements. Do not be afraid to remind your customers that your business is “Made in the U.S.A.” and to support local businesses.

Action!

Make sure to incorporate a call to action in your message. A Labor Day sale is a common promotional technique to get people into the store. Consider cooking hamburgers and hot dogs while throwing a football party. These are just a few ideas, so get creative and give your customers a reason to get out of their houses and into your store on Labor Day.

Folds

Brochure printing creates a unique opportunity to incorporate different kinds of paper folds. Different folds allow your customer to be guided through a process and to present information in smaller phases. Folds also give you the opportunity to develop brochures on larger format paper. 9X12, 11X17, all the way up to huge 33.75X11 are all large format brochure printing sizes that can easily be folded and still give your customer a compact brochure.

Kaye Z. Marks is an avid writer and follower of the developments in brochure printing industry that help businesses in their marketing and advertising campaigns.