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Things You Never Thought Brochure Printing Could Do

Regular brochure printing can surprise a lot of people if you are creative enough. However, do you know that there are features that you can add in brochure printing that most do not know about.

Author: Kaye Z. Marks
Date: Jan 26, 2010 - 8:59:11 PM

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Regular brochure printing can surprise a lot of people if you are creative enough. However, do you know that there are features that you can add in brochure printing that most do not know about.

Yes! There are actually a lot of things that most people never thought you could do with color brochures. Let me give you a few of these ideas so that you can find some inspiration on how to make your ad look and feel different.

1. Interactive structures – Did you know that you could make interactive brochures? Yes, with a little know how and design experience you can actually engage the reader to interact. For example, by just adding small features just like in a popup book where some things jump or pop out of the material, people can be entertained by shifting messages and shapes as they browse through your ad. For instructive or reference types, this can be quite the powerful tool in making people remember what they need to do.

2. Using glitter inks and surfaces – Do you also know that besides regular inks, there are ways to make them glitter? There are special inks and even special paper surfaces where the glittering elements are built into the material. Therefore, you can actually see your text glitter or gleam in the light or the surface of the brochure itself can glimmer slightly. This is all done with metallic inks and special order paper with reflective material. It can get expensive but the effect is something that is beautiful and not people expect it from most.

3. Adding holograms and 3D effects – It is also possible to add holograms and 3D effects. The process is expensive and it might require a separate firm that does the holograms or 3D effects but it can actually be done. This adds a very futuristic but totally elegant feature that can blow the minds of your readers. If you have a nice modern theme to your designs this feature is quite ideal.

4. Holes and shapes – Finally, a simple and low tech technique that only a few people realize can be done is the shape cutting and hole cutting. It is quite possible to customize in such a way as to make it form a shape or for it to have a hole that emphasizes something inside. Depending on the theme, this can be quite a memorable and exciting read for most of your readers. Some brochure printing companies can offer this kind of customization but for a price of course. The money for printing shaped brochures though can be well worth it, so you should really give it a try.

Thus, as you can see there are other things out of the ordinary that you can do. Why not try to experiment with these things for your own brochure designs?

Kaye Z. Marks is an avid writer and follower of the developments in brochure printing industry that help businesses in their marketing and advertising campaigns.

View all articles by Kaye Z. Marks

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