Things You Never Thought Brochure Printing Could Do - Regular brochure printing can surprise a lot of people if you are creative enough. However, do you know that there are features that you can add in brochure printing that most do not know about.
Things You Never Thought Brochure Printing Could Do
By Kaye Z. Marks
Jan 26, 2010 - 8:59:11 PM
Regular brochure printing can surprise a lot of people if you are
creative enough. However, do you know that there are features that you
can add in brochure printing that most do not know about.
Yes! There are actually a lot of things that most people never
thought you could do with color brochures. Let me give you a few of
these ideas so that you can find some inspiration on how to make your
ad look and feel different.
1. Interactive structures – Did you know that you could make
interactive brochures? Yes, with a little know how and design
experience you can actually engage the reader to interact. For example,
by just adding small features just like in a popup book where some
things jump or pop out of the material, people can be entertained by
shifting messages and shapes as they browse through your ad. For
instructive or reference types, this can be quite the powerful tool in
making people remember what they need to do.
2. Using glitter inks and surfaces – Do you also know that besides
regular inks, there are ways to make them glitter? There are special
inks and even special paper surfaces where the glittering elements are
built into the material. Therefore, you can actually see your text
glitter or gleam in the light or the surface of the brochure itself can
glimmer slightly. This is all done with metallic inks and special order
paper with reflective material. It can get expensive but the effect is
something that is beautiful and not people expect it from most.
3. Adding holograms and 3D effects – It is also possible to add
holograms and 3D effects. The process is expensive and it might require
a separate firm that does the holograms or 3D effects but it can
actually be done. This adds a very futuristic but totally elegant
feature that can blow the minds of your readers. If you have a nice
modern theme to your designs this feature is quite ideal.
4. Holes and shapes – Finally, a simple and low tech technique that
only a few people realize can be done is the shape cutting and hole
cutting. It is quite possible to customize in such a way as to make it
form a shape or for it to have a hole that emphasizes something inside.
Depending on the theme, this can be quite a memorable and exciting read
for most of your readers. Some brochure printing companies can offer
this kind of customization but for a price of course. The money for
printing shaped brochures though can be well worth it, so you should
really give it a try.
Thus, as you can see there are other things out of the ordinary
that you can do. Why not try to experiment with these things for your
own brochure designs?
Kaye Z. Marks is an avid writer and follower of the developments in brochure printing industry that help businesses in their marketing and advertising campaigns.
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