Undergrads, Executive MBA Students tackle campus parking problem with green solutions - Students, faculty, staff, visitors and neighbors vie for parking spots on and near urban campuses everywhere. At Washington University in St. Louis, teams of Olin Business School students have tackled the parking dilemma with an eye on the environment as part of the first Olin Sustainability Case Competition (OSCC).
Undergrads, Executive MBA Students tackle campus parking problem with green solutions
By Melody Walker
May 14, 2010 - 9:51:17 AM
Students, faculty, staff, visitors and neighbors vie for parking
spots on and near urban campuses everywhere.
At
WashingtonUniversity in
St. Louis,
teams of
OlinBusinessSchool
students have tackled the parking dilemma with an eye on the environment as
part of the first Olin Sustainability Case Competition (OSCC).
“This inaugural competition is the fruition of over two years of
planning by the MBA Programs Office and several MBA student organizations,”
says Owen Bochner, a second year MBA student at Olin and one of the organizers
of the OSCC. “The goal is to raise awareness of and engagement with
sustainability among the Olin student body.”
Over 100 students entered the competition, representing every
level of study at the business school from undergraduate BSBA to Executive MBA
students. Sharon Yoon, associate director of MBA student affairs, says the
participation “exceeded our expectations.”
“We were thrilled with the interest,” Yoon says. “The quality of
the entries was generally quite strong. We saw a lot of very creative
suggestions and unique approaches to solving the on-campus parking challenges
at
WashingtonUniversity.”
One finalist proposed an automated parking facility with robotic
valets that would decrease carbon emissions, save energy and increase safety.
Bike-sharing systems and an increase in the existing WeCar sharing program were
also featured in many of the sustainability plans.
From an original field of 30 teams, four advanced to the final
round. Armed with power point presentations and hours of research and analysis,
the teams took turns on stage to “sell” their proposals to a panel of judges.
The top prize went to the team that targeted a specific segment of
the university population – graduate students in nearby university housing – as
the most likely to use public transportation and bicycles if services and
pathways were improved. They argued that grad students were most likely to make
the behavioral changes necessary to reduce the number of cars on campus when
given proper incentives. They posited, if successful, this group could be a
role model for other constituencies on campus to follow.
The judges said the winning team’s survey of students about
transportation choices led them to feasible solutions and compelling results.
The winning team with four MBA students received a $5000 cash prize, free WeCar
hours, and an opportunity to present their recommendations to university
administrators, including Chancellor Mark Wrighton.
The case study for the competition, “Where have all the parking
spots gone?” was prepared by Olin MBA ‘09 alumnus, Everett J. Hullverson. It
outlines the ramifications of the parking dilemma for all constituents.
Financial constraints such as the $45,000 construction cost per space in
underground garages and compliance with zoning requirements in four
jurisdictions where the campus is located are addressed as major concerns for
the university’s strategic planners along with environmental impact and
community relations.
The
WashingtonUniversity in
St.
Louis community is currently reviewing an operational
sustainability strategic draft plan. With the plan, the university hopes to
become a model for other large universities and institutions of sustainable
operations that have a positive environmental impact. The plan is available on
the wustl.edu website.
Melody Walker is the
Director of News and Information for Washington University of St. Louis’
OlinBusinessSchool. Olin offers
several MBA programs including full-time, professional and executive MBA. Visit http://www.olin.wustl.edu for more
information.
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