A Completely New Approach To Atlanta Real Estate Lead Management - The world-wide-web helped several Atlanta Real Estate agents change the way they marketplace their solutions.
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The world-wide-web helped several Atlanta Real Estate agents change the way they marketplace their solutions.
Author: Don Sluhocki
Date: Sep 1, 2011 - 1:25:14 PM
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The world wide web helped several Atlanta Real Estate agents change the way they market their services. Now the similar agents are altering the way they approach other aspects of the company - in specified, the course of action of capturing, filtering, and contacting leads. Web marketing helps attract more leads, but it's becoming clear that agents could not be the right individuals to deal with them anymore. As the job shifts elsewhere, the role of agents is being redefined.
Many Atlanta Real Estate agents likely saw the change coming thanks to the difference in between website leads and non-web leads. It can usually be boiled down to a difference in commitment: non-web leads are often solid referrals from other gurus who already know the client, while website leads could represent anyone with ten seconds to fill out an online form.
Several Atlanta realtors with an on the net dwelling search require people to fill out a communication form in order to view full details on a specific listing, and this tactic has had positive and negative outcome - mostly negative. People will readily supply their email address in order to view listing pictures, but which doesn't mean they would like to purchase a residence - in numerous cases, they're simply spam-bots posting fake email addresses. These leads are less than ideal, but Atlanta realtors may't afford to disregard them entirely - that's why their role is being re-defined.
If Atlanta realtors are to keep their new web site marketing model, they must also acquire a completely new lead management approach. As it turns out, they might not have to appear far; brokers may be in the best spot to deal with agents' internet leads. With their broader range of professional contacts, and typically superior office technology, brokers can filter more emails and follow up on more leads which look like they might go somewhere. The shift is also natural because most brokers function mainly to offer support to Atlanta realtors where appropriate, and don't have a higher website presence themselves.
An agent-broker partnership would bring Atlanta Real Estate in line with other industries where leads and sales are handled by separate bodies. In the mortgage segment, for example, more than 70 per cent of leads are filtered and supplied by Atlanta Real Estate agents. The model proposed here works slightly differently because here Atlanta realtors supply the leads, but brokers filter them.
A smoother lead management process would also enable Atlanta realtors to target on sales and buyer service, the two most basic aspects of their profession.
If you are in want of Atlanta realtors for your Atlanta Real Estate then appear no further. Feel free to go to our web-site and we may help you uncover the dwelling of your dreams.
View all articles by Don Sluhocki
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