Headlines are what get the reader. They make them want to read more. They tell the
reader what benefit he/she will get from reading more. And that's exactly what you want
them to do.
Make the headline powerful and include a benefit.
Examples:
3 things you can do today to improve your credit
Here's something you might enjoy…
I started thinking of you when I read this article…
Make sure to include a headline in all your media and it will increase your results.
Mortgage Marketing Tip #2
When you do something for a client, brag about it.
What I mean is, if you accomplish something, make it a big deal.'
"Mr. Hity, I was holding my breath for a while, and that collection on your credit
report made it real close, but I fought for you and got the lender to approve your
loan!"
That's a lot better than saying, "Hi, your loan was approved today. Congrats."
Make yourself out to be the valuable professional you are. Make sure that your clients
know exactly what you do for them.
Mortgage Marketing Tip #3
Write thank you notes to people everyday.
This one mortgage marketing tool can make you so much money your head will spin.
Everyone loves to be appreciated and acknowledged. Being nice and having manners are a
thing of the past. But when you take the time to thank someone, you connect to them on
deeper level.
Get yourself some thank you cards from the stationery store and thank people who did
something for you today. It could be for anything,
Thank your mailman for bringing the mail up to the office
Thank the underwriter for a speedy decision
Thank your client for calling to say they would be late
Thank the realtor for the referral.
These cards can make someone's day. And you really stand out from the crowd as a caring
mortgage professional when you use them.
Mortgage Marketing Tip #4
If someone answers your phone for you, have him or her use the following line.,
"He/she is working with a client right now, let me see if he can take the call."
This does a couple things,
1. Makes you seem busy even if you are not. This shows the client that you are in
demand and confirms that he made a good decision by choosing you.
2. Allows you to not talk to people you do not want to talk to
3. Allows you to say to the caller, if you pick up, that they are important enough to
you to interrupt an important client meeting.
This might not be a "traditional" mortgage-marketing tool, but it will make you more
desirable. And while it will not make the phone ring more, when it does, you will get
respect from those on the other end of the line.
Mortgage Marketing Tip #5
CANI
Constant and Never Ending Improvement
Do something everyday to improve your business. 1 small change everyday can make a huge
difference in a couple months. Implement one mortgage marketing tool at least once a
week. At least.
Over the course of a couple years, the results will be dramatic.
Just one small thing is enough. Examples are:
· Hanging a certificate of completion on the wall
· Hanging a testimonial on the wall
· Adding a signature to your emails
· Adding a small consumer article to your website
· Subscribing to The Millionaire Loan Officer Newsletter at