Google Analytics – The Best Free Analytics Tool - Google Analytics is a service from Google, which enable website owners track traffic coming to their website.
Google
Analytics is a service from Google, which enable website owners track traffic
coming to their website. Google Analytics shows the following information about
a website in detail:
How many pages have been
viewed.
How many pages have been viewed
per visit
How many visits the web page
had.
An average time spent on
website
And more…
To
get all above state info, one needs to include a small piece of code in the
source code of the website inside the head section and tie it up with analytics
account.
The
google analytic service allows predicting the traffic sources and determining
the areas where visitors went most. This is treated as the most vital tool in Search Engine Ranking Optimization
company. It is sensible to conduct a monthly review on analytics to discuss how
one can make changes to increase the traffic where the traffic is coming from.
Some
of the biggest advantages of using Google Analytics are:
Google analytics is helpful in
increasing the Return On Investment (ROI): It shows important parameters by the virtue of which
one can determine what to do with ads, which are not returning business.
Ability to find out how
visitors are locating website:
Other than the core set of keywords that are used for optimizing, one can
also find keywords visitors typein, to locate website.
Ablity to identify which pages
and links visitors click the most:
Google Analytics helps in identifying pages and links being most clicked.
Ability to fine tune the
website. With analytics report, one can
fine-tune his website to get maximum return on investment.
ROI
also depends upon how Google Analytics avails data, if the data given is one
day older, lot of time is already gone which could have been utilized in
determining actions needed to be done against ads which were not returning
business. On the contrary, if the data is up-to-date, one can immediately
change ads in real-time to get maximum returns.
Sansoft
used Google analytics and its latest applications for predicting where the
client is lacking his business and from where he is getting more business. Our
Search Engine Marketing experts make
use of this tool on highly basis and includes optimization for location based
for each page of the website.
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