Link
building is an approach done by SEO specialists to create inbound
links to their websites. This helps websites get higher rankings in
search engine results. It plays an important part in on-line
marketing campaign. This could make or break your search engine
position so there should be extra caution in the off-page
optimization process.
There
are many ways to build links. But most require a lot of patience
because of the continuous and sometimes repetitious manner of doing
it. Some of them are the following:
Directory
Submission
When
search engines were still in their infancy, directories are very much
used by people to find what the are looking for. It is categorized
and well organized. It is humanly edited so make sure that you are
not submitting a mirror or duplicate site. Doing such will result to
site being deleted. Also, avoid link farms. Even if it is a back
link, it still won't help you in your rankings. Link farm is a site
where links of different categories are listed altogether. Submit to
as many directories as possible.
Article
Submission
Write
articles and make sure that it is somehow related to your site. The
reason for doing this is because at the bottom of your article, you
can put a resource box which the author can make a recommendation to
your site. Once article is approved, it will be an automatic link
going to your site. Also, this is one way of proving that you know
your business well enough to write about topics around and in it.
Submit your articles to as much article sites as possible.
Press
Release Submission
Press
release is mainly for the promotion of your website. You will write
about what's new with your company as well as your products and
services. Submitting it to numerous press release sites would also
create back links because like in article submission, there is also a
resource box. But the difference is that it won't mention about the
author. It will contain all about the company or the website.
Purchasing
Links
This
is usually being done by brand new or struggling web sites to attain
high listings and increase traffic. This will be create one-way links
going to your site without waiting long for it to be reviewed.
Through
Email
Visit
sites that you think compliment yours and find a way to contact them.
The usual procedure is to email them and propose a link exchange.
Wait for their response which may take weeks and when they do, start
the transaction. Some do reciprocal link exchange, where two sites
agree to swap links. And some offer a three-way link exchange, where
one has to have 2 websites to this. You will have his link on your
site and he will link bank from another site.
Blog
Creating
a blog for your website is also helpful because it can be published
for public consumption immediately. Another advantage is that you can
leave your link partner a choice if he wants to do a three-way link
exchange instead of having reciprocal link exchange.
Message
Boards
Joining
forums is considerably a great way to build links. Participate in
forums that have active members. Most message boards offer signature
if you reach a certain number of posts. And some will give you the
privilege to do so as soon as you sign up. There, you can put a
hyperlink going to your site. Another usage of message boards is to
trade links with other members. Just make sure that you are in the
right thread when doing so. This is the fastest way to exchange links
because the response time is quicker than of the strategies.
Link
building helps you improve your search engine rankings. The higher
link popularity, the higher possibility of rank improvement. But keep
in mind that number is not the only factor. For search engines,
quality is better than quantity. You link partners should be in
relevance to your site. And, always keep your anchor texts
keyword-rich.
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