Search Engine Optimization
Search engine optimization understanding
By kevin
Nov 19, 2008 - 6:23:16 AM

Search engine optimization (SEO) is the process of getting internet traffic to your site by getting higher rankings on search engine ranking pages (SERPs).Good search engine optimization will ensure that a page appears higher in the search engine results for a range of relevant, specific and valuable search terms or queries. The simple objective of SEO is to generate more valuable web site traffic.

Good search engine optimization will ensure that a page appears higher in the search engine results for a range of relevant, specific and valuable search terms or queries. The simple objective of SEO is to generate more valuable web site traffic.

The search engine optimization project requires skills in the areas of analysis, research, planning, copy writing and communication.SEO project is divided into four interconnected processes.

1 pre-site process

This process contains research and planning activities. These activities undertaken before an existing or new site or page is actually touched or built.  

Major activities of pre-site process are given below.

undefined undefined ·          Understanding of company’s online business strategy.  

undefined undefined ·          Market research, competitor analysis.

undefined undefined ·          Keyword research and selection.

2 on-site Process

This process includes developing content and design of web pages.

Major activities of on-site process are given below.

undefined undefined ·          Writing content for body, titles and image tags on targeted keywords.

undefined undefined ·          Writing the title, description and keyword meta tags.

undefined undefined ·          Building internal links – Helping the search engines navigate the site.

undefined undefined ·          Site design and construction-site should not have any design problem. So crawler should easily index site.

3 off-site Process

This process include to build quality inbound links to website.

 Major activities of off-site process are given below.

undefined undefined ·          Directory submission in particular category

undefined undefined ·          Blog creation and blog posting

undefined undefined ·          Article submission

undefined undefined ·          Social media marketing

undefined undefined ·          Link building

undefined undefined ·          Search Engine Submission

4 post-site Process

This process contains Analyzing and responding to site traffic and user feedback once a web site has been optimized.

Key activities for good SEO

Website analysis

For any website analysis below are the key Factors.

Current SEO analysis

Title review

Meta tag review

Content review

Current status of website on targeted keywords (if site is old)

Keyword Research

Analysis and suggestions for best key phrases to target

Competitive Analysis to determine the best phrases

 Usability Study

Site usability checking for both user and search engine perspective
Navigation review
Design and layout recommendations
Page download times
Browser compatibility check
Review for errors, bad copy, broken links

Titles, tags and other Code
The appropriate code in your site will be adjusted and rewritten to target the key phrases.   

Search Engine Submission

If your site is not already listed in the major search engines submit it to all major search engines.

Directory Submissions
if site is not already listed in the major directories prepare a description and submit it to the larger directories.

Monitoring Results
monitor ranking for specific key phrases in major search engines.