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Brand marketing using Twitter

Twitter is a micro-blogging social networking site that allows 140 characters messages to share information between members. It is little hard to market the brand with such small message. Twitter is highly popular social media and became part of large number of people. Twitter has been also used as marketing tool by most of the businesses to promote their businesses.

Author: SMO.ZWT
Date: Jan 29, 2010 - 12:31:35 AM

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Twitter is a micro-blogging social networking site that allows 140 characters messages to share information between members. It is little hard to market the brand with such small message. Twitter is highly popular social media and became part of large number of people. Twitter has been also used as marketing tool by most of the businesses to promote their businesses.

Small businesses find it little difficult to get attention of the follower. Followers are the twitter users who have subscribed to particular message stream. To more followers and keep the existing followers, it is necessary to keep twitting with the latest information of their interest. Also, Use signs and messages saying "follow us" which links to your Twitter account to get most number of followers.

Another way to increase the number of followers is to use available Twitter tool called Follow Friday. Every Friday Twitter members advice each one of their followers to start following with alternative members. As you are a business you will not automatic recommendations by others on Follow Friday. Nowadays you have to put more emphasize to get recommendations from others. Keep browsing your followers' twits and recommend them to most active and fascinating members with the hope that this individuals will recommended you on Follow Friday which will result in more followers.

Once you create an account which is up and running and get interest of some of the followers, that's time you have to start some sending tweets (messages) regarding your daily and weekly interested topics. You can promote your business with the website by providing your followers the website in tweets. Also you can provide your followers exclusive deals and printable redeemable coupons in tweets.

To promote any business you will require lot of information to pass on. But as tweeter is only allowing 140 characters it is essential to compose your message in most effective manner which is not a small thing. It is little difficult in starting with writing a short message which is easy in understating and informative. Once you get used to it, you will find it most easy way to market your brand.

Here you have to be careful about over tweeting. Your shoppers may get annoyed with getting continuous promotional messages as they are already have fade up with other company's spam attack. It is advisable not to send a tweet in few minutes or each hour. But you have to send tweets at regular intervals on the interesting topics of the followers or latest information to keep your followers follow you and not bury you.

Beyond marketing, it is essential to communicate with your followers with latest information going around in the world. As Twitter is most famous social networking site, you use it to discuss on various topics other than marketing your brand. You can send messages about latest news, local events, reviews, etc. You will widely get acceptance with sending non-marketing tweets but sending tweets with local going around near you.

Twitter is used by millions of people and number is rising every day. So don't let this opportunity go out of your hands, just grab it and use it in effective way to promote your business and also keep relationship with your customers. If used effectively, Twitter can become most powerful marketing tool for your business.

We are Social Media Optimization service providing company in USA and we will help your business to get success by using various social media.

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