Social Network Marketing - What Network Marketing Professionals Need To Know - Social Network Marketing is a term we are going to be hearing a lot as Social Media and Network Marketing are drawn mutually. Network marketing has always been a social experience, so what's the big deal? Social networking is the big deal and it is going to get much, much superior.
Social Network Marketing - What Network Marketing Professionals Need To Know
By Fabian Smith
Dec 2, 2010 - 8:24:51 AM
Social Network Marketing
is a term we are going to be hearing a lot as Social Media and Network
Marketing are drawn mutually. Network marketing has always been a social
experience, so what's the big deal? Social networking is the big deal and it is
going to get much, much superior.
Studies not so long ago
indicated that the 500 million plus Facebook users didn't pay a lot attention
to the Facebook ads. It was thought to people go to Facebook to hangout with
friends and not much more. However, that may be altering. The fastest growing
user groups on Facebook are women in the 55 - 65 age groups.
Yes, these are the similar
women that make 80% of the family buying decision. Turns out the current
majority of Facebooks advertising revenues are from casual gaming promoters.
Why? The users of informal games (FarmVille, Mafia Wars) are women.
A recent PopCap study
showed that 55 percent of every social gamer in the United States are women.
The usual age of the women users is 48. Interestingly, 46 percent of American
social gamers are 50 or older while only 6 percent of every social gamer are
age 21 or younger. So, it appears the kids aren't playing the Facebook games as
much as the women who just happen to be the target of mainly advertisers.
Why is this good news for
network marketers? Since women make up approximately 85% of the distributor
force it would seem that a lot of our new distributors are on Facebook and
other social media sites waiting for us to contact them.
How can we contact them?
Advertising! Not on your life. Social media marketing is concerning
communicating, not advertising. Recent studies have shown that while 78% of
consumers trust peer recommendations just 14% trust advertisements. That brings
us back to the question, how can you contact them?
Obviously, if consumers desire
peer recommendations the trick is going to be how to get them to listen to your
recommendations. The key is to set up a Web presence that establishes you as a
peer and an expert.
Networking presentations were once dominated by presentations
that brought forth an exciting response. There was the saying to "people listen
to your music not your words." In fact, scientific studies point out that
an audience is influenced 7% by your content, 38% by your vocal presentation
and 55% by your visual presence. The keys to immense presentation were your
tonality and your enthusiasm.
How do we make inspiring
presentation using social media? Sincerity, yep, there it is again, you have to
be actual. You ought to be authentic and transparent. Presentations using
social media are not a filled by affecting triggers. For a social media product
start on when you are filling a specific need by providing specific product you
may be able to be effective by using hard sell and emotional triggers. However,
using social media to discover compatible business partners requires that you
build a relationship.
Sure you have webinars,
product presentations and meetings over the Internet; however, they are now
extensions of your relationship building. These events are not what create a
social network marketing organization. The important elements to creating your
online social network marketing organization are the social media funnels you
develop to encourage people to desire to find out more about you and ultimately
join you or purchase what you have to offer.
Your social network
marketing matrix consists of your Facebook site, twitter account, YouTube
channel, blog, website, and newsletter and/or capture page. You are creating a
funnel to will pre-qualify your business partners. By the way, the
pre-qualifying goes equally ways. Your prospective partners are using the
elements of your social network marketing matrix to determine if they want to
get to know you better and possibly become your business partner.
Do you need all of these essentials
to integrate social media into you network marketing business plan? Yes. It
takes several times to set things up properly, however, once your funnels are
in place you will have the tools to build an online home based business social
networking organization that is yours and will final.
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