Creating Personalized Greeting Cards for Customers
By Brad Kartel
Dec 5, 2011 - 11:02:34 AM
There are two very important aspects to remember in business: customer appreciation and developing loyalty and commitment. During the holidays, you can easily work on achieving these two through your personalized greeting cards. Your greeting cards can help you connect with your customers and make them feel that they are appreciated. And that special acknowledgment can lead to establishing customer loyalty.
Business greeting cards can be an effective, low-cost means of advertising your company to current and potential clients. As with any marketing material that comes from your company, your holiday greeting cards will be considered as a reflection of you and your business. So consider using personalized greeting cards for your company. Instead of purchasing generic, pre-designed greeting cards, make an effort to customize your cards. You can always find printing companies that can help you professionally print your business logo and company name on the greeting card among other services.
In producing your personalized greeting cards, you may want to keep the following tips in mind:
a. The holiday season is always the perfect time for sending out business greeting cards, but you have to make sure that your cards do not offend anyone. Be aware of the religious sensibilities of your recipients, like you must know whether they celebrate Christmas or not. To be on the safe side, consider sending holiday cards that contain generic greetings like “Happy Holidays” instead of “Merry Christmas.”
b. Choose a design that would showcase your company in a suitable way while sending the right message to your customers.
c. Make a decision about your timing in sending your personalized greeting cards. This is important because some of your associates might close shop for the holidays while a number of your customers might go on vacation. Consider sending the cards as early as possible to be sure that they will reach their intended destinations in a timely manner.
d. Finalize the message you want to convey using your personalized greeting cards. You may try to be creative and humorous but, again, be cautious not to cause offense.
e. Choose high-quality materials for your greeting cards. Aside from the design, quality is as important consideration in producing your own greeting cards. It will reflect badly on your company if you decided to send out cheap, flimsy and poorly-printed cards. It can influence your recipient’s perception of your professionalism and commitment to quality. So get you greeting cards from a company that has a high standard of quality. Well-designed and well-made greeting cards can stand out from a bunch of other cards that your customers will surely get at this time of the year.
f. To make the most of your budget, order the appropriate quantity of greeting cards depending on the number of current and potential customers that you are going to send cards to. You may create a list of possible recipients so that you can refer to it once you start sending the cards and make sure that you do not forget anyone.
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