Criterion in Printing Business Postcards - Read on and learn the main criterion that you can consider when planning to create custom business postcards.
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You are here: DIME Home > Strategic Planning > Criterion in Printing Business Postcards
Read on and learn the main criterion that you can consider when planning to create custom business postcards.
Author: Brad Kartel
Date: Oct 17, 2011 - 3:05:50 AM
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Postcard printing can aid you in advertising or selling your business with ease, and in a affordable manner. However, for you to make the most out of these benefits, it is necessary for you to find a reliable and efficient strategy in place. That is where these postcards come into the scene. These days, there are lots of printer that offers the production and planning of these trade prints, but not all are made equal. This can make vendor selection overwhelming. However, it does not have to be. For you to know and understand all the differences between these printers, it is necessary for you to compare and asses their services.
To further aid, you in understanding all these things, below are some of the main criterion that you must always consider in postcard printing.
a. The know how and the experience of the printer – every time you will look for a printer that can make your cards, it is a must for you to constantly find out what background and experience they have in printing. The good news is, you can now go about it fairly. All you have to do is to just visit their online site, or you cam pick up your phone and call them. besides, a good printer is only as good as their people, therefore always find out all the things listed below:
- Who makes up the printing company?
- What original skills and experience the printer have?
- How much do they know about printing and direct mail promotions?
- Does the printer offer educational tools as part of their printing service?
- Have the printer published relevant piece of writings in magazines, newspapers and even online?
b. Plan alternatives – as far as your clients are concerned, your trade prints more often than not mirror your business as a whole. Therefore, make sure to plan them well. Ask some printers what type of plan alternatives they are offering. If the printer says that they do printing, and that you are on your own when it comes to the plan, then find another printer. Some printers will also offer wide range of plan alternatives to suit the varying skill levels of their clients. these coming offerings more often than not include the web based planning tools, complete plan templates that clients can modify, the ability for clients to upload their own plans, images for clients to use, and the ability for clients to proof their plans through online before they check out. Make sure to select a printer that always offer at least two given plan alternatives. If you can find a printer that offers all these things, then it will be better.
c. List alternatives – when it comes to direct mailing promotions, your list is more than just a manner for you to reach all your clients. Most businesspersons more often than not maintain an in house database of clients. Therefore, every time you will review promotional vendors, ask if you can have the benefit of uploading your own list. This is a common offering, but it is best that you always make sure.
d. Mailing alternatives – make sure to find a postcard printing services that always offers the process of mailing to all your clients. With this, you will not have any problem in mailing your trade prints to all your clients.
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through postcard printing. Learn more about these postcard printing services.
View all articles by Brad Kartel
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