How to do Strategic Analysis of a Company - Strategic Analysis consists of analyzing internal and external environment analysis of a company. There are tools like PESTLE, SWOT, Porter’s 5 Forces, BCG matrix etc are used for the strategic analysis of a company. While doing their assignments, student needs to use strategic frameworks and tools for their chosen company’s analysis.
This article is about how to do strategic analysis of a
company. Students get several homework and assignments related to how to do
strategic analysis. This would be a good reference for students with their
assignment and homework regarding strategic management. Strategic analysis of a
company starts with analysis internal and external environment factors having
an impact on business. A strategic analysis is also effective to determine
opportunities and threats for the business within the market and also their
strengths and weaknesses.
Company Analysis:
The company analysis is the first step to start the strategic
analysis. A company analysis contains information related to history, existing
environment and present perspective of the company. This analysis explores
profile, growth, profitability, and culture that a company has at present time.
At the same time, it includes future objectives of a business that are decided
in the mission, vision, goals and objectives of the company that a company
wants to achieve for long-term growth and sustainability in the industry. This
stage helps to determine the strategic perspective of the business and also the
relevancy of current strategies.
SWOT Analysis:
A clear goal and objective inspires to get competitive
advantages that a company could obtain by analyzing its internal and external
environment. SWOT analysis is an important part of the strategic analysis that
contains internal and external environment analysis of the company. Information
for strengths and weaknesses of the company determines internal assessment and opportunities
and threats external assessment. In this step, analysts should make a proper
matrix for internal and external elements that helps to make effective
strategic decisions.
Industry Analysis:
The next step for strategic analysis is to perform
industry analysis to determine existing level of competition in the market.
This analysis provides a clear description of the industry in which company is operating.
Additionally, it also states trends and strategic opportunities for a company within
the industry. In this analysis, a company can analyze bargaining power of suppliers
and customers, threats from new entrants and substitute of the company and
rivalry among the existing companies that helps to make better strategic
decisions to achieve competitive advantage.
BCG Matrix:
BCG matrix is another important element of the strategic
analysis that determines portfolio of a business unit. BCG matrix plays an
important role to ensure long-term value creation through determining two
dimensions namely market share and market growth of the company. BCG matrix helps
to understand the strategic mistakes of company and in making strategic for
their reduction. It helps to determine the strategic position of the business
within the industry.
PEST Analysis:
PEST analysis is also a useful tool for strategic
analysis that provides big picture to understand the external environment in
which a company is functioning. It provides several factors that may affect the
internal and external environment of the. It helps in determining the strategic
factors that should be considered by a firm in its international business
environment. Thus, through these tools an organization could do strategic
analysis and may frame better strategies.
Assignment
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