Explainer Videos And Social Media Marketing Campaigns - What is the deal with explainer videos? Are they helpful in the current generation of social media? Can they act as the best social media marketing tool?
Explainer Videos And Social Media Marketing Campaigns
Aug 21, 2014 - 8:17:07 AM
What is the deal with explainer videos? Are they helpful in the current generation of social media? Can they act as the best social media marketing tool? These are questions arising in the minds of marketing departments of corporate firms, while small businesses are also considering this option to take their business to the next level. For the past 6 or 7 years, many businesses are trying out means to get popular in social media as it is this area, where people gather in huge numbers and so reaching out will never be a problem.
Then, the initial popularity of social media combined with an online video boom, where videos turned into the simple means of sharing information on the internet, particularly in social media sites. For instance, when we take the case of Facebook, reports state that the images are liked by people twice as against text, while videos are shared 12 times more than texts and links combined. Also, on twitter, around 700 videos are getting shared every minute.
Among internet users, video posting, sharing and watching is turning out to be a new era. So, many companies these days are showing interest towards turning their efforts into video content and this is where animated video explainer plays a major role. It can be used as a source for effectively telling potential customers about a product or service in just a few minutes. So, this is turning out to be the greatest and the latest online marketing tool. But, what are the reasons why these motion pictures can boost the social media campaigns? Let us find:
Cost-effective and engaging online content: Nowadays, social media networks are turning out to be viral. Videos are generally, visual, emotional and they are quickly engaging as well. All these three aspects can be found in an animated video explainer too. It can rightly explain about a business and its products and services in an engaging manner as against any other online content. Many marketing professionals accept that this is the best marketing technique with good return on investment. This is why, it is turning out to be the perfect tool for social media generation.
Easily measurable: Generally, marketing specialists will be aware of the fact that all their efforts must be measurable to get a picture about the real reach and success of the campaign. The great thing about explainer videos is that the number of times people have viewed it can be easily measured. Even, it will be easier to collect details about the number of times, the video was shared as well.
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