Open Your Eyes: It Is Time To Visualize QR Codes In Everything - QR codes are being used in movie promotions, top marketing campaigns and in many funny & creative events. This article tells you how QR codes are making an impact on internet, real life and mobile phones.
Open Your Eyes: It Is Time To Visualize QR Codes In Everything
By Jason Spencer
Sep 7, 2011 - 10:12:30 AM
QR code is not so alien language for us. Okay, one needs his
mobile phone app to scan it and decode it, but they are not so uncommon in
today’s world. You can see the QR codes on movie posters, magazines, marketing
campaigns, product labels, near phone booths, metro stations etc.
People are using various creative ways to promote the idea
of QR codes. There are news about making QR codes with sands, creating our
decoration of a hotel (in Dubai) with QR code. Even dog walking companies are
using QR codes. Many films like Blood : The Last Vampire, animated film 9,
Casino Royale, Iron Man 2 have used QR codes for the film promotions. Sports
brands like Adidas has used QR code during promotion of FIFA 2010.
When so much activities is going on about QR codes, why websites
and software marketplace be left behind? Cyrket.com has indeed pioneered the
use of QR codes with their apps download. When one clicks on an application for
downloading it, on the download page,
a
relevant QR code is shown. The QR code’s ‘Tool Tip Text’ shows ‘Open on
Handset’. This is the right approach for a call to action. What the big web
brands are thinking about QR codes? Are not they touched by the QR code
revolution? Rumour has it that Facebook is going to apply a QR code app. And
Google has its own application ZXing (Zebra Crossing). This online app can
generate not only QR codes but other codes like UPC-A & UPC-E, EAN-8 &
EAN-13, Code 39, Code 93, Code 128, QR Code, ITF, Codabar, RSS-14, Data Matrix,
PDF 417, Aztec etc.
Web has many free QR code creators. Webrilla’s QR Code Generator is a great application to create QR codes. More importantly, Webrilla.com offers free
service for online merchants to launch QR based marketing campaigns. This is
mainly done for promotion of QR codes. All these activities are generating more
creative ideas about using QR codes.
When mobile phones have become the part and parcel of our
life, there is no doubt that QR codes will have bigger impact on gadget savvy
consumers. When world of information is ‘expanding’ at a fast rate, QR code
possesses great responsibility in ‘shortening’ or ‘contracting’ it by the
application of brilliant technology.
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