Best Seller Reading Levels by Taking the Road Less Traveled - Travel. -
|
|
Business Related Topics...
Computer Related Topics...
Entertainment, Recreation & Sports Related Topics...
Health & Fitness Related Topics...
Home & Family Related Topics...
Shopping Related Topics...
Would you like to submit articles to our site? Have a question or a problem?
You are here: DIME Home > Travel - Tropics > Best Seller Reading Levels by Taking the Road Less Traveled - Travel.
Many people dream of writing a best-selling business book. Surely, the world is waiting for their unique wisdom . . . or so they think. The reality is far different. The average business book offered by a major publisher sells about 5,000 copies. Even if everyone who gets a copy reads it, that's not a lot of influence.
Let's consider how creating 2,000 percent solutions (ways of accomplishing 20 times as much with the same time, effort, and resources) can change the result.
Author: ASHWANI KUMAR MANHOTRA
Date: Jul 20, 2008 - 3:07:34 AM
Many people dream of writing a best-selling business book. Surely, the world is waiting for their unique wisdom . . . or so they think. The reality is far different. The average business book offered by a major publisher sells about 5,000 copies. Even if everyone who gets a copy reads it, that's not a lot of influence.
Let's consider how creating 2,000 percent solutions (ways of accomplishing 20 times as much with the same time, effort, and resources) can change the result.
When both usage and delivery effectiveness improve, stakeholders can gain 20 times more benefits than from either improvement alone. When that combination happens, these two complementary 2,000 percent solutions acquire the power of 20 or more individual 2,000 percent solutions. That's what I mean by a 2,000 percent squared solution. You can also think of this concept as developing a 40,000 percent solution, or a 400 times increase in benefits.
To some, that goal may seem remote. Keep an open mind while I share an example of creating 2,000 percent squared solutions for inexpensively attracting more readers to my books.
In 1998, a best-selling author friend told us that it was important to distribute tens of thousands of free copies of business books either just before the book is published or right after publication. Tom Peters, coauthor of In Search of Excellence (reissue edition, Warner Books, 1988), tells the same story about one aspect of how that book became a blockbuster. When I was writing my first book, I heeded that advice. Before publication, I mailed out thousands of draft copies for advance reading. After publication, I sent out thousands more free copies of the completed book to influential readers. In addition, I created a Web site for the book and put all but two chapters online there for free reader access. The cost to do this sampling was over $40,000. I estimate that these activities have directly yielded 20,000 people who have read some part of that book. That means our cost per reader for just this activity was about $2.00. Since royalties on books like ours are usually around $2.00, this was a money-losing proposition unless this distribution yielded sales of at least 20,000 additional books. In the case of our friend, this was no concern because his company had paid this sampling expense. My costs, however, came out of my personal pocket. I needed to do better.
For my third book, I decided to create a 2,000 percent squared solution for expanding readership. For that book, I only provided free advance copies to those who helped us create the book. The cost for those copies was about $1,200. I then wrote brief articles based on the book and arranged to have them published in prestigious journals and magazines. I next condensed the articles and turned them into brief guides that Amazon.com publishes for free. In the first two years, I estimate that over 30,000 people read some part of that book through these efforts. I estimate that total readership through this approach will swell to 100,000 people by the time the third book has been in print as long as the first book has been. If that occurs, I will have attracted 100,000 readers at a cost of $1,200. That means the cost per reader will be $0.012. The first book's campaign cost 166 times as much per reader as what the third book's campaign did, and I will draw far more readers with the new, less expensive effort. These estimated results will provide me with a 66,000 percent solution compared to our first approach (16,500 percent lower cost per reader multiplied by 400 percent more readers).
For a forthcoming book I am developing, that sampling solution has been further enhanced. The pre-launch involves a blog in which the material is tested for reader reaction. I estimate that more than 200,000 people will have read some part of the book through the blog before the book is published, and the cost is only the electricity to post the blog entries. I will also reuse the Amazon.com guides that worked well for the third book to add another 100,000 readers at limited cost. Publication publicity will probably draw another few hundred thousand people to the blog samples. I also plan to send millions of free excerpts by e-mail to people who subscribe to various complementary newsletters. We should be able to increase our total readers by several hundred more percent. Since I carry advertising on the blog, I have a revenue offset to our costs. If enough clicks occur from the blog to advertisers' sites, this sampling program may well turn out to be free. As you can see, repeating such a process on the same or a similar problem can be profoundly valuable in making further improvements.
To put these 2,000 percent squared solutions into perspective, you need to know what Peter Drucker taught me: Surveys show that only about 10 percent of all business books that are purchased are actually read by anyone. Even more surprisingly, only one in a hundred business books sold is read cover to cover. As a result, a massive business best seller may have only 20,000 readers, and almost all of those have read just part of the book. The 2,000 percent squared solution activities allow me to easily and effortlessly share our message with far more people than business best sellers do at a minimal cost that almost anyone can afford. If some people buy the books based on these low-cost previews, I will definitely have an economic gain.
Now you know how you can reach best-selling reader levels for your next business book
Going to Boracay Island? 5 Fun Things to Do on Your Beach Holiday ThereJan 10, 2010 - 12:06:16 AM |
Best Beach Resort in Boracay - Where to Have the Best Beach VacationJan 10, 2010 - 12:04:09 AM |
A good Web Hosting Service will Help to Increase BusinessNov 24, 2009 - 9:33:01 AM Every company prefers a top web hosting provider because it will help them to attract potential customers and sell their products online. These days there is a tough competition in the market. It does not make any difference whether your business or organization is small or large; it is very important that you need to have the right information on top web hosting. A good web hosting provider can help you to get a right plan and service to help your viewers to access your website and view your creation.... [Read the full story] |
Hotel & Restaurant & Spa in Vence, near St Paul de Vence in ProvenceOct 13, 2009 - 4:33:27 AM The French Riviera is famously known for its sea front tower high hotels where the rooms at the front are nosier but have a view. Now imagine a Hotel set further back from the concrete Cote d’Azur sea line up in the green hills of Provence, imagine a hotel with gardens full of Mediterranean frequencies, imagine your hotel room with a private terrace and all the luxury modern comforts. Imagine the hotel Cantemerle. The Cantemerle hotel in Vence is set in a beautiful terraced garden with views of the Mediterranean. The hotel is 800 meters for the centre of Vence, a lively Provence town typical of the French Riviera. 5 minutes over the hills is Saint Paul de Vence a village made famous for the... [Read the full story] |
Search for articles: |
Latest Articles in All Categories |
Putting Up a Small Commercial Printing Business |
So You Might Be Unemployed And Desire To Become A San Francisco Real Estate Investor Now |
Meditation and Mindfulness: Dealing With Emotion |
CPA Websites: Five Essential Ideas for Composing Convincing Articles |
Set Goals In Order to Come Up With Your Action Plan |
Is the Air in Your Home Safe to Breathe? |
Coarse Fishing Tackle Review: The JW Young 13ft Trotter Rod |
Section 1031 Exchanges For San Diego Real Estate Investors |
Phoenix Real Estate Investing For Highest Possible Earnings |
Legendary are the Volk Racing TE37 Wheels |
Developing the Next Generation Wall Station (ChaseDesk™) for Healthcare - A Case Study |
What are step down transformers? |
Introducing Sharehype, the Revolutionary Tool for Online Marketers |
Rewards To Shopping For Austin Real Estate On The Web |
Hydroponics for Beginners |
Would you like submit your articles and have them approved on a priority status? Find out more about how you can become a Priority author for pennies a day! Click here.
Dime-co.com Home |
|
|
|
|
|
|
|
|
|
|
|
|
|
Disclaimer: Dime-Co.Com is an online information article and video article network. All articles, video articles, comments, and other features herein are for informational purposes only and are provided "as is" without warranties, representations or guarantees of any kind. The views and opinions expressed in an article, comments, links or blogs are the author's own, and not necessarily those of dime-co.com's owners. For full disclaimer, please read our TOS.