If you are into search engine optimization, it is noteworthy to know that YouTube, the leading online video site currently is way ahead of its competitors and is getting a whopping two billion video streams each day. That means that 7 out of every ten video streams that happens online daily is brought by YouTube. With the coming of fast internet, all of a sudden, online video has become one of the most popular communication mediums in the planet hooking in more people than ever before (especially those who lack the patience in reading long and boring online technical manuals and advertisements and would rather watch it) and recent surveys show that more than half of those who watched online videos were moved to take action because of the video that they saw.
So if you want to maximize a particular website's presence online, video marketing is not such a bad idea after all - it is new, it's exciting, a big percentage of the online market are watching, and it has amazing conversion potential. A lot of SEO professionals have already penetrated the online video viewing market and if you have not, it is high time that you do and here are a few tips on how to begin with video marketing campaign.
Most of those who patronize video ads more than text have very short attention spans so you would do good if you keep your videos short and simple. It should even be shorter that the television ads which run for a minute or so and verifiable data proves the 15 and 30 second video ads show that they are being watched till the end compared to those that run longer.
Just like what you do with article marketing and other search engine optimization strategies, do not just launch it - monitor it. You have to determine how effective your online video marketing efforts are helping your online advertising efforts so that you can make the necessary adjustments if the trackers show that there are portions of your online video campaign that needs tweaking
Your video ad placements will play an important role in the success of this specific campaign. Although the news and entertainment websites are the most viewed areas of interest online, those sites that are more content-focused like careers, gaming, and automobiles show a higher rate of CTR hence they would be better choices for video ad placements if you are after big results, and at the same time, these not-so-big sites will cost you less.
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