7 Tips to Ensure your New Website brings Business - Not many website owners have a clue about what goes into the development of a website. Most of them if not all do not know how a website should function and how it can bring increased traffic and sales...
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Not many website owners have a clue about what goes into the development of a website. Most of them if not all do not know how a website should function and how it can bring increased traffic and sales...
Author: Aniruddha Badola
Date: Jan 19, 2011 - 8:38:44 AM
Not many website owners have a clue about what goes into the development of a
website. Most of them if not all do not know how a website should function and
how it can bring increased traffic and sales. Internet is full of either shoddy
websites that scream "
unprofessionalism". Such sites convey a message
that the company is not too concerned about its online identity and may not take
its clients seriously. On the other hand we have websites that are too decked up
and flashy putting even a Christmas tress to shame. These sites have all the
whistles and bells but forget that the website has to perform a function. The
function may be to inform the site visitors or sell services and products. These
websites forget usability and end up turning away their potential clients and
buyers. Here are some tips for website owners that can help while getting a
website designed by a
Website Design Company.
1)
Simple is Beautiful: Creating a simple website can be very complex. A
website should have a clear and professional design. The message that you want
to convey about your company, services or products should be immediately
discernible. Avoid animations. They take time to load (may not even load in all
browsers) and distract viewers. Call to actions should be very apparent and
compelling.
2)
Ease of Navigation. Fancy and hard to use menus
can be disastrous. If your goal is to get business from your website then make
it easy for visitors to navigate your site. Clever menus can put off users and
even search engines. Do not use flash based and JavaScript based menus. These
cannot be read by search engines and hence can adversely affect your website's
ranks in search engines.
3)
Contact Information: Most of the
times you want your website visitors to pick up the phone and call you up
immediately. Place phone numbers and address in very visible areas and on almost
all pages of the website.
4)
Contact Forms: Many times, you want
site visitors to fill out detailed forms with information about their
requirements. Have forms that are easy to find and use. Make sure that forms are
working. Nothing is worse than filling out long forms and encountering error on
submitting it. A failed submission may mean a lost sales opportunity.
5)
No Broken Links: Broken links and pages look very unprofessional. A user
may turn away from your website on seeing a broken page.
6)
Test for
all Browsers: All browsers differ in the way they display websites. So
ensure that your website looks and performs the same in all browsers.
7)
Make Website Search Engine Friendly: A major portion of traffic comes
from search engines like Google. Your site will get traffic when it ranks in top
pages of Google for relevant keywords and phrases. And ranking is not achieved
accidently especially for highly competitive keywords. A website should have
proper on page
Search
Engine Optimization in place. A website should be search engine friendly
and efforts to make it such should be made in design phase itself.
A
website should be primarily aimed at effectively conveying your business message
and getting users to buy your services and products. And hence, a professionally
designed website rather than a flashy website should be the ultimate goal.
Author:
Aniruddha Badola
Enovabiz Solutions is an India based Web Design Company offering Website Design Services, Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design, Logo Design, Web Design Development, and SEO at a very affordable prices.
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