How Can a Good Web Design Help My Business?

---

Author: Chriss Tyrrell
Date Created: Jul 3, 2009 - 1:36:35 AM

Email this article   Printer friendly page   RSS Feed

The fact is that you can make money with a good website. So does it make a difference if the design of the website is good or not? Why of course it does! Just ask yourself where on this planet any business isn't made better by better presentation! So now that that issue is resolved, lets move on to the specific reasons why this is so and how you can apply them to your business's website.

undefined undefined  undefined undefined

The Internet Is Crowded With Millions Of People!

undefined undefined  undefined undefined

Sure the Internet is crowded with millions of people and this fact alone can lead some people to believe that just by virtue of the fact that they have a website up, any type of site, that they will get business from it. So they get their low budget site that they had their   forklift drivers cousin design and absolutely nothing happens.

undefined undefined  undefined undefined

Man! Thats a Nice Looking Website!

undefined undefined  undefined undefined

Sure its a great looking site! Nice pictures and some pretty clever informational text thats actually quite interesting to read! Well enjoy it well, cause you and your staff are going to be the only ones reading it! The reason is simple and thats that the guy who designed your site doesn't know a damn thing about “search engine optimization”!

undefined undefined  undefined undefined

Understanding Search Engine Optimization

undefined undefined  undefined undefined

Search engine optimization is the means by which your site is designed and promoted in such way that it entices the “gods” at Google to move it up in the search engines. Go ahead! Type in the name of the service or products that are featured in your site. When the pages pop up wouldn't it be nice to have your site the first one on the first page?!

undefined undefined  undefined undefined

Your Running a Business! - Not a Museum!

undefined undefined  undefined undefined

Now the next thing that you need to focus on is getting all the visitors that are going to be flocking to your site to pull out there wallets. After all, its a business your running not a museum! So what you need is to get your grubby hands on their email addresses and some basic information on their preferences with regards to what your marketing.

undefined undefined  undefined undefined

Mastering the “Art” Of Harvesting Email Addresses

undefined undefined  undefined undefined

Sure you can simply put a space on one of the pages where they can fill in their email address. The problem with that though is that if their giving it to you that easily, their also doing it for everyone else. Email them back and they'll simply delete it, just like the do all the other emails their getting hammered with. What you need is “prime” email addresses from people that play hard to get.

undefined undefined  undefined undefined

A Nice Non Promotional Ebook

undefined undefined  undefined undefined

What you need to do is to write up a nice “non promotional informational ebook that contains lots of information on the products or services that your offering. Its very tempting to “go promotional” with it but don't. Its a “customer turn off”! Hey! Your the kind of business person that they can trust to give them honest unbiased info! Offer it in exchange for filling out a survey and giving up their email address!

undefined undefined  undefined undefined

Ten Good Addresses are Always Better Than Twenty Junk Addresses

undefined undefined  undefined undefined

Now each email address that you receive this way also comes with some information from the short survey that you can use when you do finally email them back with your sales pitch. Also, collectively this information can be used for the development of future adjustments to your website as well as products or services you can market. Remember that the more difficult that email addresses are to get from people, the more valuable and “viable” they are.

Chris Tyrrell writes for Studio-40 a web design company based in the United Kingdom. Learn more about them here: Web Design Birmingham

Email this article   Printer friendly page   RSS Feed