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How to make the most from pay per click advertising.

What is Pay Per Click Advertising? Pay Per Click enables you to list your site in search engine results by advertising on keywords or phrases such as ‘web design services’ or ‘e-commerce web design’, anything that describes your product or services.

Author: Andy Williams
Date: Aug 25, 2008 - 7:31:43 AM

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What is Pay Per Click Advertising?
Pay Per Click enables you to list your site in search engine results by advertising on keywords or phrases such as ‘web design services’ or ‘e-commerce web design’, anything that describes your product or services.
You pay only when a searcher clicks on your listing and visits to your site. You don't pay to list, you only pay for click throughs. This way you only pay for the traffic to your site.

Making the most of PPC
Pay per click is an excellent way to bring is business, but you need to be careful about the terms you use. Lets say you are a web design company in Birmangham. Single words or short phrases such as ‘Web Design’ or ‘Web designers’ are broad subjects and therefore will have many people searching for them and could cost you a fortune to try to compete.

It is generally much better to focus on more targeted phrases such as ‘Web design birmingham’,  ‘small business web design’ or ‘web design warwickshire’ as there will be less competition and lower costs associated.

Once you have your keywords sorted you need to monitor the results. I recommend Google analytics, it gives a fantastic breakdown of our visitors and best of all is free of charge. Make sure you set up goals so you know exactly where your money is going and which keywords are bringing in business.

View all articles by Andy Williams

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