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Landing page is one of the most important elements of any website. An attractive and user friendly landing page design can easily fetch you more leads and business. It is a critical part of several online marketing activities, such as pay per click (PPC), email marketing campaigns, social media marketing, search engine optimization and other affiliate marketing practices.

The first thing that any visitor notices, as soon as he lands on your website, is the design of your website. As we all know that “the first impression is the last impression”, if your website design is appealing enough, then chances are higher that visitor may explore your website further. Else he could easily end up as a bounced visit if he doesn’t find your website design user friendly! So to make your visitors spend more time on your website, your site must have an appealing landing page design with user friendly navigation.

Following are some tips about a good landing page design practice:

• Before starting with a landing page design, you must have a clear idea that what you want your visitors to do next when they come to your landing page. So first set a goal for every single page.
• A perfect landing page design must have a proper title or headline and easy to understand & clear message / instruction / content.
• Try to convey your message with relevant images, graphics or videos.
• A strong call to action button! Call to action button must stand out from rest of the content on the page.
• Convey all important messages without having a scroll. If content it too long then make sure that your call to action button is well above the fold and user is not required to go down to find it.
• Design must be user friendly and it should give visitors all the information they are looking for.
• Relevant Testimonials and Links to more information could play vital role.
• Landing page MUST load faster. Don’t make your visitors wait too long!
• A good landing page design always involves lots of testing! Optimize the effectiveness of your landing page over a period of time with A/B testing which includes minor changes in content, changing the place of call to action button, changing images & color combination on the page, etc.
• Along with A/B testing, testing two entirely different sites against each other could also help judging how to improve the effectiveness of landing page design to get more business conversion. 

It is also important to choose a perfect color combination for your landing page design. Different colors have different meaning and conveys unique message. For example,

• Yellow = Optimistic & youthful
• Red = Energy
• Pink = Romantic & Feminine
• Purple = Soothing & Calm
• Green = Associated with wealth
• Orange = Aggressiveness
• Blue = Creates sensation of trust & security
• Black = Powerful & Sleek

Above is a small summary on an appealing landing page design. Remember, you can easily double your marketing returns with perfect landing page design!

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