Linking Strategies for Search Engine Optimization
By S. Reeves Morris
Jul 7, 2006, 03:37
Denver web site design
Web site design Denver
Linking Strategies for Search Engine Optimization
If you measure your search engine popularity by checking your ranking
on Alexa.com, then you have probably noticed recently that your ranking
on Google has changed. This is due to the fact that Google, like other
major search engines, has been changing the rules of the search engine
optimization (SEO) game. What used to get you super high rankings now
may move you down a few dozen pegs. And what used to get you in the top
500,000 may now have you off the list completely. What happened?
Reciprocal Links
If you were listening to your Denver web site design team over the last couple of years, you were
probably hearing a lot about reciprocal linking in order to maximize
your ranking on the search results page. Reciprocal linking is simply
one site linking to another site and vice versa. Sort of an internet
version of “your scratch my back, I’ll scratch yours.”
To accommodate this trend, linking services were established that would
set up these links for you. You join the linking community or pay your
money to the linking service and you get the chance to scratch backs
with people you would never ordinarily even meet. If you have used one
of these services, chances are that you have links on your Links Page
that are completely unrelated to the goods or services that your site
provides.
While this may have seemed odd at the time of set up, the rules of
web site design, Denver
businesses reasoned, required that this kind of reciprocal linking be used.
The logic was that as a search engine scoured the web looking for useful
sites, they would count the number of links to your site. If you have a
lot of links, you must have some really great content, right? Well,
sort of.
Natural Linking
Today, the search engines have wised up. In fact, this has happened
very recently. As word that you could simply rack up the links on your
site to boost your search engine ranking, sites all over the web were
doing it. Denver web site design
was focused on maximizing space for links so that clients could pile on
the linking community additions weekly, even daily. But if you have
ever been on a website that offered links and found that they were
totally useless, you know why the rules have changed.
Today, SEO is still bolstered by links to and from other sites, mainly
from other sites, called back linking. But the difference is that any
old link is not as good at helping your ranking as it used to be. In
fact, a bunch of links that are irrelevant to the type of person
visiting your site could actually hurt you.
So what’s the best way to use back linking to improve your rankings?
Simple. Keep it real. Link only to sites that offer something of
genuine interest to your visitors. This could be a related product or
service. It could be an article bank with great content on a subject of
interest to your clients. Or it could even be a competitor’s site. You
can solicit these sites for reciprocal links and often will get them.
But even if you don’t, being of service to your client needs to come
first. With the new rules in SEO, your ranking will soon follow.
This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves
runs NewMediaDenver,an Internet technology company located in
downtown Denver, Colorado (http://www.NewMediaDenver.com).
Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10
years, and he constantly develops and stays current with all the latest
SEO and Link Building
Techniques.
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