The Importance of Good Grammar for Bid Writers - Anyone who has a love of language will know the frustration of seeing poor grammar in our day to day life. For bid writers the issue is of paramount importance.
As bid writers, we are often faced with
producing a large amount of copy in a very short space of time. This
can lead to us slipping in to bad habits easily, as the pressure to
meet deadlines inevitably forces the bid writer to compromise on
quality. While this doesn’t mean that the bid writer is bad at what
they do, it does call for a thorough check, and for many of us to
revisit the basics from time to time, to remember how to undertake
outstanding bid writing.
Anyone who has a love of language will
know the frustration of seeing poor grammar in our day to day life.
Picking up a menu only to find missing apostrophes or punctuation in
the wrong place can make a bid writer laugh, or simply remind us that
we are skilled at our craft, and that is why there is a role for bid
writing in the overall bid management process. Many
Tenders UK customers admit to
that they detest writing, and this can be evident in the quality of
the copy which is submitted for proofing.
The problem with poor grammar is that
it detracts from the overall message being delivered to the buyer.
Just as a recruitment consultant will probably discard a CV that is
riddled with spelling errors and typing issues, so an evaluator can
discount a proposal document solely on the basis of it being poorly
constructed.
With a CV, it stands to reason that the
potential candidate may not be ideal, if they can’t spend a little
time refining the document which represents them. Similarly, a bid
document stands as representation for the company on behalf of which
the bid writer is creating copy. A poor standard of copy shows a lack
of attention to detail, and immediately makes the evaluator question
the professionalism and efficiency of the organisation being
represented by the proposal writing.
With this in mind, effective
bid writers
spend a little time polishing up on their grammatical skills to
ensure that documents read well. The best tender writing is written
in such a way that the words themselves are unobtrusive, enabling the
evaluator to get straight to the message which is being imparted.
Spelling mistakes or typing errors
break up the flow of text, disrupting the reading process and drawing
negative attention to the copy. By ensuring that the text is seamless
and clear of mistakes, mirroring the recipient’s brand preferences
where possible, the proposal writer can give their document the
strongest possible chance of winning the contract.
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