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Modern Day Marketing Tactics

Over the past several years various advancements in technology have changed pretty much every aspect of business operations. The proliferation of mobile devices both within the business sector and inside the private sector has played a big part in such developments. Instead of being restricted to the office in order to access items such as email, employees are now able to access work related documents from just about anywhere resulting from mobile devices.

Author: Robert Deans
Date: Mar 13, 2012 - 12:45:19 PM

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Throughout the last 10 years a number of breakthroughs in technology have altered pretty much every aspect of business operations. The proliferation of mobile devices both in the business sector and inside the private sector has played a large part in such improvements. Instead of being restricted by the office to be able to access items such as email, people are able to access work related documents from just about wherever due to mobile devices.

With smart phones getting increasingly widely used, people these days are in constant communication with one another. The aforementioned point has notably poignant effects for business marketing and up-to-date businesses would be smart to capitalise on this fact. SMS marketing, social network marketing and barcode marketing are a couple of techniques that businesses could achieve this..

SMS marketing can reach anywhere

As of 2011, it's believed that worldwide there is 5.6 billion cell phone owners. Through the use of SMS marketing, there is a substantial target audience accessible to market to. There's the capability to get to an astonishing amount of individuals throughout the developed, and even less developed places of the earth, using this type of marketing.

Generally there are 2 broad categorizations that SMS marketing frequently falls straight into the: SMS marketing surveys and direct promotion. Surveys are a way for a business to perform market research while at the same time indirectly highlighting the business, whereas direct promotion by using SMS marketing allows companies to send people offers and advertisements.

Social media marketing is huge, and only progressing even more

It's believed that around 845 million people use Facebook around the earth, as of the start of 2012. Social networking continues to spread each and every day, and Facebook isn't the only site accessible to people.

Social media provides great advantages for individuals intrigued in a chosen business, like staying up to date with the companies latest news and promotions. Marketing by means of social networks, rather than SMS marketing, is much less invasive on individuals but it is additionally more passive..

Barcode marketing - the cutting edge

Barcode marketing through QR codes is amongst the most recent forms of business marketing to be used across the earth by a number of companies. These codes are typically presented on promotional materials and can be read using a smart phone. Once scanned, the code links the user to something affiliated such as a product, promotion or the company's website.

Barcode marketing is set aside from SMS marketing and social network marking a result of the novelty aspect of scanning something such as a poster with your phone. QR codes achieve a clear, modern image for any company while allowing the business to advertise a specific item or service and give the user with more information.

Making use of these new marketing techniques is likely to be crucial for any business that wants to continue being competitive in the modern day. A company that makes certain it stays appropriate to the ever altering modern day target market will need to embrace the new marketing techniques of SMS marketing, social network marketing and barcode marking or they may miss out on a large amount of of potential customers.

A business may select a particular type, like SMS marketing or barcode marketing, or use a number of alternative procedures to reach a more diverse range of customers.

This post was written by R. Deans on behalf of Collstream, experts in SMS marketing. For more information on SMS marketing please visit

View all articles by Robert Deans

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