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Instant Desktop Sender Program Vs Email Marketing

Email marketing can be an capable way for companies to get their message heard directly - however, recently, Instant Desktop Sender has been stealing the email's thunder in the marketing planet as many people look for ways to overcome the hurdles that delivering email messages to customers imposes.

Author: Rob Cole
Date: Sep 26, 2009 - 3:54:57 PM

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Email marketing could be an efficient way for companies to get their message heard directly - however, recently, Instant Desktop Sender has been stealing the email's thunder in the marketing world as many people look for ways to overcome the hurdles that delivering email messages to clients imposes.

With spam filters on webmail servers meaning that genuine marketing messages from normal companies have never been more difficult to send to subscribers, some businesses are finding that the budgets for email marketing are being wasted from the antics of Hotmail, Google Mail and Yahoo! Mail which are in fact doing more harm than good.

Nine out of ten email messages are unwanted and the industry classifies such messages as spam. These messages are usually delivered into the spam email folder and are delivered away from the inbox, where all the main messages are stored. With many members of the public clearing their spam folders without consulting the messages inside, a few businesses are finding their marketing efforts are being lost in cyberspace.

This is only the beginning of problems, though. Spam filters are no match for the hordes of spam which do get through to inboxes every day, so much so that some people resort to changing email addresses in order to have a fresh start that is free of all spam messages.

It is fair to say that nearly all of the public go through email address changes without notifying the mailing lists that they were formerly a member of. Another problem arises here, as emails are pointlessly being sent to defunct email addresses that are no longer being checked or are being 'bounced back' because the account is closed. A few companies then go onto find that they have lost a valuable customer from then on.

This is where the Instant Desktop Sender comes in, which delivers any marketing messages direct to the customer's desktop instead of via email channels.

The marketing technique has been seen to have higher success rates and has all of the same marketing tools as bulk email software. As a lot of people are forgetful and do not check their email or can't be bothered to login, Instant Desktop Sender is more direct that any other marketing tool obtainable to businesses.

Email marketing software is great for functionality and for analysing the statistics of marketing campaigns. Statistics are not lost with the Desktop marketing tool as real-time data on a marketing campaign's progress could still be seen rapidly and easily without hassle. Further, Instant Desktop Sender users still have the opportunity to exercise their creative licence with ground-breaking new marketing techniques to get a customer's attention.

Privacy is not an issue, just as spam or bounced-back emails aren't. A marketing budget can be preserved and users could in addition unsubscribe should they so wish, meaning everybody is happy. After all, customers could buy the products they see in promotional messages and businesses get the sales they need.

Hopefully, the recession will begin to phase out soon. For a few businesses, utilising this software has been better than any email marketing program available on the market.

View all articles by Rob Cole

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